Mark Brown
Chief Marketing Officer @ Hovis Ltd
About
Over 20 years of FMCG marketing experience on a broad range of leading brands working for a variety of different organizations. I believe in the power of great ideas and creativity to drive equity and ultimately commercial return.
United Kingdom
Walton-On-Thames
Food & Beverages
P&L Management, Public Speaking, User Experience (UX), Strategic Marketing Management, CMO management, Stakeholder Management, Commercial Marketing, Team Leadership, Sales and Marketing, Communication, Strategic Thinking, Business Strategy, Product Innovation, Leadership, Strategy, Digital Marketing, Trade Marketing, Marketing Management, Marketing, Marketing Research
Experience
Chief Marketing Officer
Hovis Ltd
High Wycombe, England, United Kingdom
Board level marketing leader on one of the biggest food brands in the UK. Leading all areas of marketing to continue the success of one of the countries most famous brands.
Marketing Director Europe and Australasia
General Mills
London Area, United Kingdom
Member of Europe/Australia leadership team with full P&L accountability across all brands in the portfolio. In addition the role had other responsibilities, leading of two international Global Brand Development teams and the UK Marketing Director role. Achieved business turnaround taking a business from decline to growth through business simplification and portfolio management. The role covered all areas of brand building from development of innovation and productivity pipelines through to communications development and media strategy improving ROIs across the portfolio. Lead an engaged team of 35 covering brand development, brand activation, graphic supply chain and disruptive growth.
Marketing Director, Northern Europe
General Mills
London, United Kingdom
Global Marketing Director - Haagen Dazs Strategic Business Unit
General Mills
London, United Kingdom
Strategic development of Haagen-Dazs across communications, innovation, renovation and our own cafe business
Marketing Manager UK, Ireland & Nordics
General Mills
Two roles over this period leading the baking business and then moving on to leading the Old El Paso business
Marketing Manager
Mondelēz International
Marketing Manager - Sausages
Kerry
Lead both the Wall's and Richmond brands over this five year period. Joined the business as a Brand Manager and quickly progressed.
Various Marketing Roles
Weetabix
Mark Brown's Contact Information
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