Mark Bell

Supporting startups with: - Marketing Strategy & Execution - Demand Generation & Pipeline Growth - GTM Strategy, ICP & Messaging - MarTech & Data-Driven Optimization

Impala is an early-stage SaaS startup helping nonprofits research and identify future grant opportunities. - Built and scaled the marketing and go-to-market (GTM) functions from the ground up for a new SaaS solution, driving brand awareness and revenue growth. - Designed and implemented a high-performance MarTech stack, enabling precise funnel tracking, reporting, and data-driven decision-making. - Defined and refined the ideal customer profile (ICP), buyer personas, and target account criteria to optimize marketing and sales alignment. - Developed and executed a multi-channel demand generation strategy, leveraging paid media, content marketing, and ABM to accelerate pipeline growth. - Created a full-funnel content strategy, crafting targeted assets to engage prospects at every stage of the buyer journey and increase conversion rates. - Drove rapid adoption, helping close 69 subscriptions in just 8 months, fueling significant early-stage traction.

Entera is the leading Single Family Rental (SFR) AI driven SAAS acquisition platform and marketplace that connects real estate investors (institutional & HNW) with single family homes. - Led sales enablement initiatives, equipping the team with targeted messaging, sales collateral, and competitive positioning to improve conversion rates and accelerate deal cycles. - Developed and executed a data-driven demand generation strategy, leveraging multi-channel campaigns, ABM, and paid media to drive a high-quality pipeline. - Defined and refined the ideal customer profile (ICP) and buyer personas, ensuring precise targeting and alignment across marketing, sales, and product teams. - Implemented and optimized a robust MarTech stack, integrating CRM, marketing automation, and analytics tools to enhance lead tracking, attribution, and reporting.

WorkStep is a SaaS software provider of workforce engagement and retention solutions for supply chain companies. WorkStep specifically focuses on helping companies drive engagement with their hourly distributed workforce. - Built and scaled a high-performing marketing team, growing from zero to five team members to drive demand generation and pipeline growth. - Defined and refined ICP and buyer personas for mid-market and enterprise accounts, ensuring precise targeting and messaging alignment. - Drove measurable growth, delivering a 120% increase in qualified pipeline opportunities and marketing-attributable revenue. - Executed multi-channel demand generation and ABM strategies, leveraging Martech solutions, analyst relations (Gartner), and category creation efforts to accelerate revenue growth.

A leading supply chain management and EDI analytics software company empowering businesses to better understand their supply chain data and make more informed decisions.

A high-growth, private equity backed, financial technology enterprise software company providing comprehensive performance analytics and reporting solutions for the global institutional investment industry to help make more informed investment decisions.

Real Capital Analytics (RCA) is a leader in the commercial real estate industry. Private equity-backed, an enterprise software company providing comprehensive analytics, data, and insights into global commercial real estate transactions, trends, and players.

eVestment is a SAAS technology and analytics firm providing portfolio analytics and risk solutions to the institutional investment community, including institutional investors, asset managers, investment consultants, hedge funds, and financial institutions. eVestment was acquired by Nasdaq in September 2017

PerTrac provided sophisticated analytics, reporting and communication software services for investment professionals, including pension funds, family offices, hedge funds, long-only managers, endowments, sovereign wealth funds, funds of funds and industry service providers globally. PerTrac was acquired by eVestment in November 2012.