marjolein van ballegooij

marjolein van ballegooij

insights for innovation

About

Now launching THE PRODUCT SUCCESS NAVIGATOR The Product Success Navigator helps companies to better understand and boost their product performance by benchmarking real customer experiences against the perceived value of product attributes. ABOUT ME I am a top notch insights professional specialised in exploring and (re)designing existing propositions, facilitate co-creation/ideation sessions and creating validated innovation roadmaps. In 2018 I started The Conversation Studio - to ease-up and speed-up the creative process of generating fresh and relevant ideas for products and services and validate concepts. By connecting the dots from various data sources we guide businesses in spotting fresh and relevant product- and service opportunities. Expertise: product and service optimisation, qualitative and quantitative market research, ideation and workshop facilitation, UX/CX, concept / MVP development - and more �� www.theconversationstudio.com www.verbalfabric.com

Country

netherlands

City

amsterdam

Industry

market research

Skill

qualitative research, customer insight, quantitative research, research, brand architecture, consumer behaviour, marketing research, workshop facilitation, market research, opportunity mapping, creativity, fmcg, business strategy, b2b, focus groups, brand innovation, creative sessions, re sight, management, consumer behavior, concept crafting, customer connect, consumer safari's

Experience

verbalfabric

advanced qualitative research professional

verbalfabric

2011-12 - Present · 14 yrs 10 mos

Verbalfabric is a boutique, top-notch market research consultancy that inspires and ignites innovation and fact based decision making for customer centered organisations around the world. We deliver practical insights based on qualitative exploration sessions, ideation, co-creation, brainstorms and workshops. Clients are a.o. JDE, Discovery Networks, SNS, ASN Bank, RegioBank, BLG Wonen, BP and Reaal. www.verbalfabric.com

upinion

teaming up with the upinion techies

upinion

2018-2 - Present · 8 yrs 8 mos

Upinion is a high-tech research platform that uses chat messaging to help (agile) teams to integrate ongoing insights into everyday decision making. How it works? You can create conversational surveys easily and ask questions in the moment you need to. Connect to your target groups directly on Facebook Messenger or Upinion Messenger and collect meaningful insights within minutes.

wua!

interim research professional @wuaglobal.com

wua!

2018-1 - 2018-4 · 4 mos
the conversation studio

insights for innovation

the conversation studio

2018-4 - Present · 8 yrs 6 mos

The Conversation Studio is a fresh thinking, hands-on insight-led innovation agency that guide consumer-centric brands in creating commercially strong product and service propositions. By tightly weaving the process of insights gathering and creative processes we empower teams to spot opportunities, generate fresh ideas, review existing ideas and explore concepts to supercharge innovation. www.theconversationstudio.com

hogeschool leiden

visiting lecturer business development commercial economy and thesis supervisor

hogeschool leiden

2018-8 - Present · 8 yrs 2 mos

* Customer Journey * Market Research * UX Research

millward brown

research manager fmcg and coordinator international qualitative research

millward brown

2002-1 - 2006-1 · 4 yrs 1 mo
ithaka brand research

senior consultant

ithaka brand research

2006-6 - 2007-10 · 1 yr 5 mos
clear channel

senior consultant and skills head qualitative research

clear channel

2007-10 - 2011-10 · 4 yrs 1 mo

Clear is a global marketing strategy business that focuses on any brand challenge including insight, innovation, brand strategy and design. They are part of the M&C Saatchi group and operating from 4 global offices - London, New York, Singapore & Sydney, and working in every continent. www.clear-ideas.com.

firefish ltd

joint managing director firefish netherlands

firefish ltd

2015-5 - 2016-4 · 1 yr

Firefish is an award-winning, independent, full-service strategic insight consultancy delivering insight, ideas and strategy. We believe brands are most likely to succeed if they are built on a foundation of insight and a rigorous understanding of real people and their culture. We combine that with our brand expertise, sector knowledge and Smart Thinking to get to the insights that make a real difference. Leaders in qualitative and quantitative research, we work the insight hard to give it impact, transforming it into ideas and breakthrough thinking. We collaborate with brand custodians, experts and real people to invent, refine and filter new ideas and strategies, with business and brand objectives always in mind. We have offices in London, Amsterdam and New York with a global partner network, specialist research film company, Firefilms, and kids and family insight specialists, The Pineapple Lounge, also within our group.

wua!

head of research

wua!

2016-2 - 2018-1 · 2 yrs

WUA helps companies to become and stay the best in the digital arena. We are worldwide market leader in global digital experience benchmarking on sales & service journey’s. With a proven international research methodology and benchmark consisting of 25.000+ websites & apps we deliver insight (how do you perform), focus (what are my priorities) and energy (what do we need to change) within organisations so they can engage and move forward on delivering the best digital customer experience. WUA pro-actively research markets and is specialised within the industries Automotive, Telecom, Banking, Insurance, Travel, Energy & Retail. All studies are benchmarked within their respective markets, against other markets and other countries worldwide so clients can learn from best players worldwide. We are proud to support clients like Google, Microsoft, Samsung, Vodafone, Deutsche Telekom, KLM, ABN-AMRO, HEMA, Thomas Cook, RWE and many other beautiful companies to become and stay the best in the digital arena. WUA HQ is based in Amsterdam, The Netherlands.

Education

hogeschool leiden

hogeschool leiden

communication

1994-1 - 1998-1 · 4 yrs 1 mo
university of amsterdam

university of amsterdam

communication

1998-1 - 2002-1 · 4 yrs 1 mo

marjolein van ballegooij's Contact Information

Email

******@***.com

Phone

(**) *** ****

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