Maristela Castanho

To boost Customer Centricity across-company in several transformation areas - Included Customer's voice in Digital quality plan to leverage speed resolution -implemented cross-functional squad to deliver robust customer satisfaction kpis and stakeholders alignment -focused product improvement on basics and key customer complains through data-driven prioritization -foster productivity and efficiency of Global Quality function

- assigned as member in “La source”, to set up “Renaulution“, the new strategic plan driven by CEO – June20-Feb.21

To drive economic efficiency across S&M functions. Main achievements: • developed a Brand-new digital tool, to optimize granular variable marketing expenses, leading transparence and relevant savings worldwide • managed Marketing Fixed Investments, fostering significant efficiency improvement • Developed new capabilities of Market Science expertise and ROI measurement (MMM) in corporate and across different countries • Re-conceived the Revenue Optimization Program, introducing agile and innovative way to cross-fertilize best practices, promoting innovation to boost revenue .

To manage 3 areas: volume forecast, pricing and overall fixed marketing budget planning • Optimized worldwide 5-year sales plan at vehicle and powertrain breakdown • Optimized marketing budget to support s brand and sales goals • Implemented marketing ROI metrics, propose optimized mix allocation scenarios, and track efficiency and revenue generation • Set up new Pricing governance, KPI targets and process

To Implement brand-new regional product planning team in Brazil, Colombia, Argentina and Mexico. • Improved product efficiency through core model strategy, consistently built since 2006, with reduced diversity and maximum performance, building confidence for growth ambition • Significant market share growth from 2006 (2,5%) to 2012 (7%) through successful 7 new models launched in 6 years. • Maximized life cycle product performance with proved commercial success • increased agility in value creation by drawing up local decision process in straight collaboration with Overseas Program Director • led customer centric team completely committed to business performance • beyond classical customer surveys, gathered market inputs thru experts, field experiential events • deployed and activated customer understanding across company

To build a product strategy for international expansion: • Deep customer understanding , consistent product range implemented for Russia, Turkey • Actionable and insightful recommendations for new products for Russia • Active contribution to overseas product prospective, specification, based on deep customer understanding approach.

To enhanced customer service and managed O&M marketing activities within S&M • implemented One number forecasting system, being acknowledged by several OEMs customers (Ford, VW, GM in Brazil, and heavy trucks in USA) • Improved company's bottom line accuracy business forecasting. Presented at “best practices conference in Chicago-1999) http://www.ibf.org/conferences.cfm?fuseaction=conferenceDetail&conID=38 • Awarded as Worldwide Best Practices in market knowledge in 1999 in Cleveland-US Eaton corporation • Implemented several institutional advertising, events, motor show ( Automec, SAE, etc)

Implement B2B marketing across traditional Sales centered company: • Market research, qualitative and quantitative supporting new developments (robotized gearboxes) • Sindipecas automotive statistics committee coordination • Marketing Information System implementation • Order processing, supply management ( national customer and export) and sales forecasting