Marissa Spainhour
Media Director @ Papa Murphy's International
About
Experienced strategist with a passion for digital marketing and analytics. Seasoned expert in the advertising industry with extensive background across CPG, commodities, health/wellness, retail, and more. Dedicated marketing professional with a B.S, in Advertising from the Texas Media Program at the University of Texas at Austin.
United States
Dallas-Fort Worth Metroplex
Marketing & Advertising
Media Agencies, Digital Marketing Media, Analytical Skills, Competitive Analysis, Programmatic Advertising, Partnerships, Cross-Channel Marketing, Campaign Performance Analysis, Strategic Planning, Performance Marketing, People Management, Leadership, Paid Media Strategy, Paid Social Media, Kantar, Marketing Analytics, Emerging Trends, Digital Activation, Target Audience, Marketing Strategy
Experience
Media Director
Papa Murphy's International
Senior Media Manager
Papa Murphy's International
Dallas-Fort Worth Metroplex
Oversee Paid Media for Papa Murphy's & BBQ Holdings
Digital Associate Media Director
Sterling-Rice Group
Boulder, CO
Oversaw Digital Media Practice at SRG, including strategy, planning, buying, implementation & reporting for many brands in CPG, commodity board, petcare & health/wellness space. - Almond Board of CA - So Delicious Dairy Free - Potatoes USA - Gardein - Udi's - HASS Avocado Board - Alden's Organic Ice Cream - Pet Armor - Thomas Foods - National Honey Board - Olam Group - Pet IQ - H&C Petcare - Truly Grassfed - Yasso - Idaho Beef Council - US Highbush Blueberry Council - H&C Petcare and many more
Digital Supervisor
Sterling-Rice Group
Boulder, CO
- So Delicious Dairy Free - Potatoes USA - HASS Avocado Board - Home Instead Senior Care - Children's Hospital of Colorado - Kaiser Permanente of Colorado - National Honey Board - Gardein - Udi's
Senior Digital Media Planner
Sterling-Rice Group
Boulder, CO
I worked on the following clients: - So Delicious Dairy Free - The Almond Board of California - The US Potato Board - Hass Avocado Board - Dave's Killer Bread - Rocky Mountain Cancer Centers - Procure Cancer Treatment Centers - Culture of Giving (Boulder County non-profit) - Regus
Digital Media Planner
Sterling-Rice Group
Boulder, CO
I currently work on the following clients: - So Delicious Dairy Free - The Almond Board of California - The Potato Board - Rocky Mountain Cancer Centers - Procure Cancer Treatment Centers - Culture of Giving Non-profit - Home Instead Senior Care - Expo East, NEXT
Interactive Media Planner
GSD&M
L.LBean
Assistant Interactive Media Planner
GSD&M
MasterCard - January 2010 - September 2010 L.L. Bean - October 2010 - Present Advanced Beauty Systems- March 2011- Present
Marketing Manager
Dallas Grant Construction
Media Planning Intern
GSD&M
US Air Force and BMW Media Planning Teams
Intern
Bond Public Relations and Brand Strategy
Research speaking opportunities, monitored media, assembled media lists, brainstormed, and researched for clients.
Education
The University of Texas at Austin
Advertising
Business Foundations Program, concentration in Spanish
Marissa Spainhour's Contact Information
Phone
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