Marisol García

JWA MARKETING PROJECT MANAGEMENT WITH OWNED STORES, FRANCHISEES AND WHOLESALE PARTNERS - Development and implementation of marketing plans (ATL & BTL) for key partners. - Definition and consolidation of coop media plans with the media agencies. - Collaboration with PR to maximize the product visibility through editorials. - Creation of the PR Newsletter sent quarterly to all the third parties partners (2011-2013). - VM PROJECTS coordination and set-up. - Definition and implementation of local promotion plan in the stores of the key partners. - Management of printed material orders (catalogues, brochures, invitations) and development of the key retailers’ catalogues. - Adaptation and implementation of the visual merchandising guidelines. - Definition and implementation of the marketing budget and invoice management.

JEWELLERY AND SILK ACCESSORIES PRODUCT DEVELOPMENT MANAGEMENT @ YSL HEADQUARTERS - Analysis of the market and competitors to define the YSL jewellery and silk positioning. - Collaboration with PR and Communication Department in order to maximize the product visibility. - Creation of a marketing plan for each collection and product category. - Development of documents related to the product launches (technical forms, product codification). - Participation at the showrooms and events related to the collection’s launches. - Creation of training tools on each collection for the retail and wholesale partners.

- Media Relations at the Press Room during the ICN Congresses aboard : Geneva (June 2003) ; Taiwan (May 2005) ; Japan (June 2007). - Coordination in the preparation of international conferences, events and press briefings. - Support the realization of communication material (articles, brochures, press releases) ; proofreading and translation of corporate documents (English, French and Spanish).