Marisa Marquez

I work with fashion, beauty, and wellness DTC brands to build performance creative that converts across Meta and TikTok. My work spans the full creative arc from audience research and strategic positioning to scripting, UGC direction, creative testing, and performance analysis. I partner closely with media buyers, editors, and internal teams to ensure every asset has a clear strategic purpose and a result to prove it. Available for freelance and contract engagements.

- Attributed $121k within 4 months to social media channels for a fashion client through targeted creative strategy and performance-driven content iteration. Optimized to achieve a 20.89% purchase rate. - Directed a cross-functional team of 11 creative strategists, graphic designers, and video editors to deliver high-quality assets aligned with brand objectives. - Strategized and executed organic social content campaigns designed to funnel high-intent traffic toward the company’s proprietary AI system. - Analyzed social performance metrics to pivot creative direction as needed, ensuring maximum engagement and conversion for diverse client portfolios.

- Led the creative strategy for a beauty-brand campaign that achieved a peak 38% hook rate, 20.27% hold rate, and successfully drove costs down to a $0.16 CPC. - Developed and executed high-converting UGC strategies, increasing client ad performance by lowering CPAs, and driving higher ROAS across paid social campaigns. - Managed UGC creators, overseeing content execution, performance tracking, and optimization to ensure brands met their conversion and engagement goals. - Collaborated with media buyers and performance marketers to A/B test ad creatives, analyze data insights, and iterate on content to maximize ad effectiveness.

- Coordinated multi-figure marketing campaigns and communicated brand feedback on talent’s content - Managed a roster of 6-10 creators and ensured they met their monthly and quarterly billing targets by proactively pitching and negotiating fair rates on creator’s behalf - Strategized with creators on bi-weekly meetings to ensure their content maintained 3% or more engagement across all platforms and continued growth

- Provided content creation and strategy for small businesses that resulted in consistent increases in impressions and engagement - Identified target audience and tailored content to enhance brand awareness and build brand loyalty - Managed posting schedules, calendars, and email inbox

- Led a team of 15-20 people in reaching individual and team sales goals. Provided oversight of daily operations, sales, and retention reporting. - Conducted own direct client sales resulting in $1.8 million in personal gross sales over a one year period. - Provided human resources support, to include hiring, onboarding and training of all incoming sales team members. - Coordinated with the customer service team to resolve any client issues.

- Used leadership abilities and organizational skills to create a successful work environment for a store with the fourth highest sales in the region. - Daily responsibilities included simultaneously directing six Starbucks partners, ordering new inventory, and problem-solving variable issues. - Barista since August 2015.