Mario Baumgartner

Head of Client Aquisition, New Business, business key metrics and business expansion plan.

Led cross-functional teams in successfully executing product roadmaps and delivering high-quality products, which led to a 35% reduction in Contact Rate (YoY), improving user experience and company margin. I implement data-driven decision-making processes, resulting in a 5% improvement in NPS and a reduction in churn. I manage the end-to-end product lifecycle, from conception to launch, ensuring product quality, usability and scalability, resulting in high customer satisfaction ratings.

I play a crucial role in defining and executing Carrefour's product strategy, seeking results that include successful product development, market growth and customer satisfaction. Led cross-functional teams to successfully launch innovative products, generating a remarkable 80% increase in conversion on the Carrefour APP, 30% increase in sales on food e-commerce. Formulated and executed product roadmap strategies, effectively aligning them with the company's strategic objectives and resulting in an increase in NPS and a reduction in Contact Rate in post-sales. Implemented agile product development methodologies and optimized processes, increasing team productivity. Conducted comprehensive market research and analysis, identifying opportunities in the e-commerce funnel and consequently increasing conversion and customer satisfaction.

Responsible for more than 20 digital products and a team of more than 30 employees directly. Defining product strategy: Responsible for establishing the long-term vision for Riachuelo's products, aligning them with the organization's general objectives. Setting targets and identifying growth opportunities. Product team leadership: I led cross-functional teams, including product managers, designers, data product managers, ensuring the career development of each employee. Collaboration and leadership: I collaborated closely with other areas, such as sales, marketing, customer service and engineering, to ensure that all parties were aligned with the product strategy and especially the customers. Monitoring performance metrics: I tracked key metrics, such as revenue, customer satisfaction, retention and acquisition, to evaluate product success and make decisions based on data analysis.

Responsible for the Accounting and Financial area of the Conta Azul Mais product. Active participation in the company's strategic planning with the board of directors. Product Owner's management of the areas mentioned above. Responsible for managing the RoadMap and prioritizing features, performing the intersection between the areas of technology, Commercial, Marketing, and Management. Development of Product Assessment and Inception of new features, always prioritizing the needs of our customers and the strategic objectives of the company.

Product and Partnerships Manager at Jet E-commerce. Project Manager and responsible for the new E-commerce Platform at UOL Host, developed in partnership with Jet E-commerce. I work directly in the management of projects related to updates and improvement of the Jet platform. Direct manager of 3 company departments. Directly responsible for partnerships with companies that develop technologies that add value to the Jet E-commerce product, including Mercado Livre, CNova, WallMart, PagSeguro, Buscapé, etc

Solid knowledge and experience in e-commerce. Professional with a strategic vision for new businesses. Great experience in digital marketing with a focus on (SEO AND SEM). Experience in project management and people management.

Chiliweb is an agency that develops strategies in Digital Marketing, seeking to publicize and market your company's products. We aim for our customers to obtain participation and profitability in the digital environment, managing to expand business opportunities and increase the network of relationships.

Team and web project management. •Development of websites focused on SEO (Website Optimization for Search Engines). •Manage and work on the integration of the e-commerce tool with HTML, XHTML, CSS, JavaScript, and applying WebStandarts concepts. •Research and implementation of usability and accessibility in web interfaces. •Development of Wireframes and information organization. •Creation of Templates and Flash Animations.