Mario Zamprotta 郑森
Sales Manager, Food & Beverage Ingredients @ DKSH
About
Experienced professional with a diverse international academic and professional background, specialising in sales and marketing. Skilled in project and product management, I have successfully launched and developed international activities and projects, contributing to business growth and process optimization within organizations. I have hands-on experience in market development for the distribution of functional ingredients in the Food & Beverage sector, focusing on identifying new business opportunities, expanding client portfolios, and strengthening market presence. In addition, I am involved in product management activities, including supplier coordination and portfolio development. Known for my quick thinking and ability to thrive in fast-paced environments, I have gained valuable experience in the FMCG and Food & Beverage industries across Europe and China, as well as in the non-profit sector. My strong communication and negotiation skills enable me to effectively engage with diverse stakeholders and drive successful outcomes. I am a native Italian speaker and fluent in both English and Mandarin Chinese, allowing me to bridge cultural gaps and facilitate global business interactions. I also have an intermediate level of Japanese.
Italy
Greater Venice Metropolitan Area
Food Production
Product Management, Marketing, Vendite, Management, Ricerca, Social Media, Translation, Sales operations, Marketing digitale, Marketing del prodotto, Business development, Project Management, Pubbliche relazioni, Sviluppo key account, CRM, Gestione vendite, Commercio internazionale, Business, Vendite e marketing, Brand management
Experience

Key Account Manager
Chongqing, China
- Manage key accounts in the Asian and Chinese food products sector, ensuring their needs were met and expectations exceeded. - Develop and execute tailored account strategies, strengthening relationships and trust with clients. - Lead new product development (NPD) initiatives and implement marketing strategies to expand the brand in international markets, achieving significant revenue growth. - Collaborate with cross-functional teams to resolve complex issues, ensuring client satisfaction. - Conduct market research to stay updated with industry trends and competitors.

Business Development Manager
Chongqing, China
- Identified and pursued new market opportunities in Europe and Asia for DeZhuang, ChinEAT and other Asian and Chinese food products. - Successfully conducted multiple import projects for Italian products, including pasta, wine, and olive oil, into the Chinese market, capitalizing on rising consumer demand and preference for quality Italian goods. - Led the entire import process, from sourcing and logistics to customs compliance and distribution, ensuring the seamless entry of Italian products into the Chinese market. - Drove the sales of imported Italian products, achieving significant revenue growth and market penetration in the Chinese market.

Project Manager
Rome, Latium, Italy
- Strategic leadership in spearheading key projects aimed at promoting the global chilli industry. - Collaborating with international stakeholders, public institutions, and industry players to drive initiatives that enhance the chilli market. - Developing and executing project plans (such as World Chilli Forum, World Chilli Capitals, Chilli Explora, etc.), managing budgets, and ensuring timely delivery of project milestones. - Establishing and maintaining partnerships with chilli producers, distributors, and trade organizations, involving them in online and offline events. - Playing a pivotal role in strengthening the World Chilli Alliance's mission to advance the chilli sector on a global scale, by developing Country Representatives and partners who are part of the Board of Supporters.

Board Treasurer
Chongqing, Cina
- Managed the financial operations of the World Chilli Alliance, ensuring the organization's financial health and compliance with accounting and reporting standards. - Oversaw budgeting and financial planning, playing a key role in allocating resources for various initiatives and projects. - Collaborated with the board and other stakeholders to make informed financial decisions and investments in support of the Alliance's mission.

Director of China Branch Office
Chongqing City, China
- Developed and executed the strategic plan for market entry and expansion in the Chinese chilli industry, fostering partnerships and alliances. - Recruited and built a high-performing local team, creating a strong foundation for the branch's growth and success. - Pioneered market research and analysis, identifying market trends and opportunities for the World Chilli Alliance in the Chinese market and overseas. - Played a pivotal role in raising awareness and interest in the Alliance's mission in the early stages, engaging with key industry players and stakeholders.

Chinese Relationship Manager & Programme Officer
Naples, Campania, Italy
- Established and nurtured strong relationships with Chinese partners (Zhongguancun Overseas Science Park), stakeholders, and institutions, fostering collaboration and knowledge exchange. - Worked at the launch of the 2023 edition of the CIIF (China-Italy Innovation Forum), an event promoted by the MUR - Italian Ministry of University and Research (Italy) and the MOST - Ministry of Science and Technology (China). - Designed and executed comprehensive programs to facilitate cultural and professional exchanges between China and Italy, promoting innovation and cooperation. - Facilitated the successful organization of high-impact events and conferences to promote Sino-Italian partnerships and collaborations in various sectors. - Led the organization and execution of the SIEE (Sino-Italian Exchange Event), a recognized event promoted by Regione Campania and Beijing Association for Science and Technology (BAST) to foster entrepreneurship and innovation between China and Italy. - Contributed to the growth of entrepreneurship and innovation ecosystems in both China and Italy through knowledge-sharing and networking.

Business Interpreter (Chinese-Italian; Italian-Chinese)
Avellino, Campania, Italy
- Translate written and verbal communications between Italian and Mandarin Chinese; - Translate communications between Mandarin-speaking and Italian-speaking parties as required; - Participate in business meetings.

IT Software Tester & Language Specialist
Middle East - Far East - South East Asia
- Meeting with system users to understand the scope of projects; - Working with software developers and project support teams; - Performance testing; - Functional testing; - Writing bug reports; - Reviewing documentation; - Providing objective feedback to software development project teams; - Problem solving; - Communicating findings to technical and non-technical colleagues; - Helping teams with the software in Chinese language.

Marketing Specialist (ITAWAY Project)
DingLiang Business Co., Ltd.
Tongling, China

Business Development Specialist
Minerva
Osimo (AN), Italy
- Expand business activities by increasing client portfolio by 5 new clients in the first year - Plan and launch marketing campaigns through offline and digital channels - Build and maintain positive image for the company during networking events and seminars - Drafted regular reports on new market trends and proposal to increase brand image
Mario Zamprotta 郑森's Contact Information
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