Hugo Marín

Chief Operations and Growth Officer @ Rocket.la

About

En colocación digital de productos financieros, entre el primer clic y la activación, se pierden entre 97 y 99 de cada 100 leads. No es falta de tráfico, falta accionar lo que pasa en el medio.Lo aprendí de primera mano. Como founder, conversión fue la variable que llevó mi producto de 0 a 3M de usuarios. No fue más presupuesto ni más tráfico — fue entender y accionar lo que pasaba entre visitas y activación.Después apliqué ese mismo playbook en bancos, retailers financieros y fintechs en México, donde el reto es el mismo pero a otra escala: millones en adquisición, equipos grandes, y nadie dueño del journey completo. Equipos que llevaban meses estancados empezaron a mover métricas en semanas — no porque cambiaran de estrategia, sino porque por primera vez alguien era dueño del journey completo.Hoy trabajo como ejecutivo de crecimiento fraccional con empresas que colocan productos financieros en LatAm. Me integro a tu equipo 2-3 días por semana, tomo ownership del journey end-to-end, y acciono las fricciones invisibles que cada área por separado no puede ver.Si colocas productos financieros digitalmente y tus resultados dependen de convertir mejor el tráfico que ya tienes, escríbeme.

Country

Mexico

City

Colonia Santa María la Ribera

Industry

Financial Services

Skill

Big Data, Product Data Management (PDM), Product Road Mapping, API Development, Design Thinking, Creative Problem Solving, Mobile Applications, Wireframing, User-centered Design, Business Analytics, Strategic Communications, Problem Solving, Leadership, Product Innovation, Product Management, User Experience, Web Design, User Interface Design, CSS, Graphic Design

Experience

Chief Operations and Growth Officer

Rocket.la

2018-8 - Present · 8 yrs 2 mos

México, Mexico

As Chief of Operations and Growth, I drive strategic implementation and business development initiatives that have significantly scaled our fintech marketplace from startup to market leader position. My role combines enterprise relationship management with growth strategy execution to deliver measurable results. Strategic Operations Leadership - Managed operational budget (COGS) and Marketing Expenses, directing a cross-functional team of 30 professionals - Developed the strategic growth plan that positioned us as Mexico's largest financial advisory platform Operational Excellence & Growth - Spearhead new revenue channel development that increased Revenue by 50% - Scale a Credit Allocation Funnel that activates 1.5 million users annually for Credit Apply - Positioned the company as Mexico's largest financial advisory platform with 3M+ active users Innovation & Transformation - Led innovation initiatives in recovery and support processes that increased sales by 35% and improved ROI by 25% - Developed and implemented the AI strategy using AWS Bedrock, RAG architecture, and Claude Anthropic, increasing user support interactions by 200% Client Partnership Excellence - Managed relationships with key marketplace clients, becoming their trusted advisor - Developed and executed consulting projects to increase client conversion rates

Chief Product Officer

Rocket.la

2011-10 - 2018-8 · 6 yrs 11 mos

México

Led product strategy and development at Rocket.la, successfully achieving Product-Market Fit. Developed the core product platform that created a foundation for positive EBITDA and allowed the company to function as a bootstrapped business. Product Vision & Strategy - Developed product vision, strategy, and roadmap aligned with business objectives - Led the acquisition of our first million users through strategic product positioning Cross-Functional Oversight - Orchestrated collaboration between marketing, technology, design, and data science teams - Established the technical infrastructure including AWS, Amplitude Analytics, and marketing automation systems Data-Driven Excellence - Managed product lifecycle, continuously optimizing existing products - Implemented analytical frameworks that allowed for rapid iteration

Head of Design - Owner

Metaphysic

2010-8 - 2014-12 · 4 yrs 5 mos

Bogotá, Colombia

Founded and led a design agency specializing in digital interfaces for clients including the Ministerio de TIC, Cámara de Comercio de Bogotá, and Grupo Energía Bogotá. Technical Expertise - Led the integration of responsive design principles and user-centered methodologies - Balanced aesthetic considerations with functional requirements Creative Direction & Project Execution - Supervised digital interface design projects, meeting deadlines, budgets, and client expectations - Directed the creative process, ensuring adherence to best practices Client Relationship Management - Developed strong client relationships, identifying opportunities for additional services - Implemented effective client communication strategies

Lead Designer

Growth Decisions Inc.

2009-2 - 2010-3 · 1 yr 2 mos

Bogotá, Capital District, Colombia

Led design and development of web interfaces while establishing best practices for responsive design. Key Responsibilities - Directed design process for web projects, balancing aesthetics with functionality - Established web design standards and promoted best practices - Implemented responsive designs that worked across various devices and browsers