Marine Giron-Galy

Partner & Chief Branding Officer @ RIVIERA DINING GROUP

About

My expertise lies in creating captivating brand stories that resonate with audiences, from inception to execution. At Riviera Dining Group, I have been instrumental in launching and branding multiple successful concepts, including MILA, MM Members Club, AVA, and CASA NEOS, each with its own distinct identity and narrative. My approach combines creative vision with strategic acumen, ensuring that every brand under my stewardship is positioned for success. I am passionate about crafting unforgettable customer experiences that blend sophistication with innovation, and I thrive on leading teams to deliver excellence in all facets of brand development and management. At Riviera Dining Group, we are committed to innovation and excellence, aligning our strategies with the company's culture, to bring a diverse and rich dining narrative to the US market.

Country

United States

City

Miami

Industry

Food & Beverages

Skill

Brand Development, Branding & Identity, Corporate Branding, Marketing Management, Fragrance, Product Development, Consumer Products, Market Analysis, International Marketing, Marketing Strategy, New Business Development, Product Marketing, Trend Analysis, Ingredients, Beauty Industry, FMCG, Personal Care, Marketing, Management, Competitive Analysis

Experience

Partner & Chief Branding Officer

RIVIERA DINING GROUP

2021-8 - Present · 5 yrs 2 mos

Майами, FL

• Led branding and marketing efforts for all RDG brands, driving brand awareness and customer engagement. • Developed strategic marketing campaigns to promote MILA, MILA Lounge, MILA Omakase, MM members club, AVA MediterrAegean, and CASA NEOS. • Implemented innovative branding strategies to differentiate RIVIERA DINING GROUP in the competitive Miami market.

Co-Founder

MILA RESTAURANT MIAMI BEACH

2018-9 - 2021-8 · 3 yrs

Miami/Fort Lauderdale Area

• Developed and executed the brand DNA and marketing strategy for MILA RESTAURANT MIAMI BEACH, ensuring successful launch and maximum reservations. • Established awareness on local, national, and international markets to drive customer engagement and increase revenue.

Olfactive Marketing & Creative Fragrance Design

MANE

2015-3 - 2017-12 · 2 yrs 10 mos

Los Angeles, California, United States

• Supported the Evaluation Team across projects and segments (Fine Fragrance and Specialty), from first selection to notes finalization according to test results and consumer insights, depending on-going needs • Designed an olfactive genealogy per family to serve as tool for internal and external training. • Collaborated with Consumer Insight Department to run a massive 3 day immersive consumer insight test in Calabasas (CA) to better understand clients' needs and market • Initiated "Capturing What Moves", a bi-annual deep-dive into FF olfactive trends, for men's and women's most recent launches, while taking ito consideration macro-trends • Managed creative proactive projects, from marketing concepts to accords & fragrance development with perfumers, to feed fragrance library with unique notes and serve as a pool of potential candidates during creative sessions with majors clients.

Fine Fragrance Development Manager

MANE

2013-1 - 2015-3 · 2 yrs 3 mos

Manhattan, NYC

• Managed fragrance development, evaluation, and selection for top brands like Victoria’s Secret and L’Oreal, ensuring alignment with brief parameters. • Collaborated with Marketing team on trend forecast projects to connect fragrances with concepts, enhancing brand positioning. • Achieved successful fragrance development for multiple renowned brands, contributing to overall brand success and market presence.

Fragrance Marketing Manager

MANE

2011-6 - 2012-12 · 1 yr 7 mos

Grasse, France

• Conducted market analysis of global fragrance category, presenting insights to clients for strategic decision-making. • Collaborated with evaluators and perfumers to develop innovative fragrance concepts, driving proactive projects. • Led creative sessions to inspire new concept directions and creative stories around fragrance creations.

Fragrance Marketing Coordinator & Junior Evaluator

MANE

2010-1 - 2011-5 · 1 yr 5 mos

Johannesburg Area, South Africa

• Managed marketing projects for international client brands like Revlon and Avon, focusing on new concepts and storytelling. • Developed and selected fragrances to fit into elaborate concepts, meeting clients' briefs and market demands. • Received comprehensive olfactive training from perfumers and evaluators at MANE.

Education

Université Côte d'Azur

BUSINESS STRATEGY & INTERNATIONAL DEVELOPMENT

2006 - 2009 · 3 yrs

Bachelor and Master Management & Business Administration Institute, University of Nice Sophia-Antipolis, France Majors: International business management & administration, business development & marketing