Marina Leal

Led end-to-end creator marketing initiatives, including creator sourcing and selection, briefing development, storytelling strategy, and day-to-day relationship management. Collaborated closely with creators to ensure authentic content execution aligned with brand objectives.

Led the planning and execution of events and brand activations for international brands, integrating marketing, operations, and client relations. Drive commercial and project management efforts to support global brands’ growth and presence in Brazil (Bayer Leverkussen, NFL, Puma, Redbull, Ligue One)

Managed hospitality programs and sponsorship activations for Betano’s key sports properties. Led end-to-end planning and execution of premium events and VIP experiences, coordinating stakeholders, vendors, and internal teams to ensure seamless delivery and exceptional guest satisfaction.

Support implementation of Zalando-specific Account Marketing initiatives, including planning, production, activation and reporting. Agency Briefing: Assist in briefing agency partners on yearly plans, campaigns, and content creation (for new content, or localizing global content). Ensure efficiencies and synergies for every implementation of Brand Activation. Focus on digital and influencer marketing Collate relevant consumer insights and product data for planning of campaign execution Assist on production shoots and campaign execution

Campaign planning, production and go-live assistance on global Adidas Campaigns in Europe Present and conduct training sessions on platforms for local teams Be a constructive source of communication between local teams and Adidas global team Create a monthly highlight of creativity in Europe Monitor of local financial splits for campaigns Management of multiple stakeholders