Marina Franco

Responsável pela diretoria de Tecnologia e Pessoas, com resultados relevantes nas seguintes frentes: - Redução de custos de tecnologia, contratos e despesas operacionais através de modernização e automação; - Aceleração digital e redesenho de jornadas, para melhora da experiência do paciente e do médico; - Automação de serviços ao cliente com Gen IA, com importante redução de custos de Contact Center; - Definição e execução da estratégia de integração de sistemas e processos em operações de M&A; - Liderança da estratégia de Gente e Gestão, com foco em cultura e performance.

- Led the technology strategy and development of digital products at Theia, providing direct leadership to the Software Engineering, Data, Infrastructure, and Information Security departments. - Managed the Data Protection Office (DPO), overseeing compliance with LGPD, mapping data flows, analyzing and addressing gaps, creating policies, and conducting training for the entire company. - Implemented monitoring and observability platforms, defining development processes and practices in DevOps and SRE, and managed multi-cloud infrastructure (AWS, GCP, and Azure). - Designed data architecture, developed the data lake and pipelines in GCP, and delivered operational and business reports, focusing on accelerating competitive advantages and cost efficiency. - Defined the cybersecurity strategy, conducted penetration tests, managed vulnerabilities, implemented awareness campaigns for secure behavior, and promoted a culture of security and privacy "by design." - Planned the technology strategy using Domain Driven Design (DDD), including the architecture of microservices and team topology. - Led Artificial Intelligence initiatives to accelerate business and operational efficiency using generative AI, organized hackathons for employees, and conducted proof of concepts with AI players in the healthcare sector, testing and validating relevant use cases.

- Led the technology strategy at PicPay Store, directing the digital product development team in collaboration with product and design peers. - Structured the development tribes and squads (Matchmaking and MiniApps), achieving a progressive increase in monthly unique user accesses to the Store's showcase (APP). - Reengineered the legacy systems, implementing performance improvements and enhancing application maintainability. - Formulated the hiring strategy, leading the selection processes for technology teams. - Defined and monitored the OKRs for the business unit, crafted the technology strategy using Domain Driven Design (DDD), planned team topology, and set the reference architecture. - Developed the Tech career matrix model at PicPay in collaboration with other cross-functional leadership teams.

- Led the digital transformation in life, pension, investments, and commercial business units, managing both internal and outsourced teams. - Co-led the creation and execution of strategic planning for life and pension, focusing on legacy system modernization, journey digitization, Datalake and Analytics implementation, and integration with third-party platforms. - Directed the migration of the automobile portfolio to Allianz, managing Cross Company and Channel systems, and achieved early delivery of the carve-out in a $3 billion operation. - Implemented the LGPD (Brazilian General Data Protection Law) project across all business units, including developing a Consent Portal integrated with the company's legacy systems. - Strategically implemented the Salesforce platform for sales force optimization, integrating Sales Analytics with Tableau to enhance business insights. - Conceived and led the Open Insurance strategy, securing executive committee approval and developing new data-driven revenue streams.

- Exercised strategic leadership in the development and maintenance of critical systems, aligning technology with business objectives. - Optimized vendor and contract management, ensuring operational efficiency and cost reduction. Planned and executed the modernization of legacy systems, increasing operational agility and efficiency. - Directed the development and launch of the new Pension Internet Banking platform, enhancing customer experience and expanding digital services. - Implemented innovative digital channels for customers and brokers, driving engagement and operational efficiency.

- Led strategic direction of the Saving Bonds Technology area, overseeing the development and maintenance of business-critical systems. - Implemented agile methodologies and Design Thinking, accelerating journey digitization and optimizing development processes. - Conceived and launched the Rent Guarantee Sales Platform, expanding the digital product portfolio and increasing market penetration. - Developed and implemented the Customer APP with self-service features integrated into the CRM, enhancing user experience and reducing operational costs. - Directed legacy systems modernization using Outsystems, increasing development agility and technological infrastructure flexibility. - Implemented advanced Business Intelligence solutions with SAS Guide and SAS VA, providing strategic insights for decision-making in the business unit.

- Led the development of Digital Channels, managing the full software development lifecycle to optimize operations across multiple business areas. - Acted as a strategic technology partner, aligning innovative solutions with business objectives and driving digital transformation. - Implemented agile methodologies and emerging technologies, enhancing operational efficiency and maintaining competitiveness in the digital market.