Marina Kagan

• Led the strategy and execution of Xbox, Surface and Windows digital marketing campaigns for retailers Walmart, Amazon, Costco, Best Buy and Target in the US & Canada while achieving alignment with brand guidelines, maintaining strict timelines and launching rate of 95% on-time • Served as a key strategist on copy and visual storytelling direction for digital campaigns, collaborating closely with creative and marketing teams to shape early-phase ideation and develop brand-aligned content; participated in post-campaign debriefs to evaluate performance and inform future creative • Reduced project turnaround time by 30% by streamlining asset delivery and approval workflows in Smartsheet while enhancing collaboration and efficiency across marketing roadmap initiatives • Utilized Smartsheet for project tracking and management, enhancing collaboration and efficiency across marketing roadmap initiatives to deliver AV and static assets, demonstrating adaptability to new tools and technologies • Primary contact for confidential campaign projects (AI CoPilot + PC, NFL, Call of Duty etc), managing daily written and verbal communication with clients and stakeholders for campaign strategy, preparation, budget, approvals, & launch • Spearheaded the development and refinement of retail clients web and mobile landing pages which boosted conversions by 22% through UX optimizations and data-informed content adjustments • Facilitated digital production workflows across web, e-commerce, and global system launches, leveraging 10+ years of experience to ensure seamless project delivery and on-time execution

• Managed digital merchandising strategy and budget for the Home category on NordstromRack.com, overseeing product placement, categorization, and seasonal storytelling across 1,500+ SKUs. • Increased Home category conversion rate by 18% YoY through optimized site navigation, A/B testing, and curated landing pages. • Drove a 25% lift in click-through rate (CTR) by executing weekly refreshes of feature shops, seasonal campaigns, and homepage modules. • Partnered with buying and planning teams to ensure in-stock, on-trend assortments, reducing customer out-of-stock experiences by 22%. • Analyzed performance data to inform content and placement decisions, contributing to a 15% increase in average order value (AOV) within the Home category. • Collaborated with site operations to improve tagging accuracy and search relevancy, resulting in a 30% reduction in customer search abandonment. • Led weekly cross-functional syncs with marketing and creative teams to align on promotions and optimize content, supporting a 20% lift in Home clearance sell-through during key events. • Spearheaded the onboarding and merchandising of 10+ new home brands, contributing to a $2.1M increase in category revenue over 12 months.

• Owned the end-to-end strategy and execution of the B2C gift card marketing program across in-store and digital channels, driving customer acquisition, retention, and incremental revenue. • Developed and launched omni-channel campaigns for seasonal moments (e.g., holidays, graduations, birthdays), achieving 17% YoY growth in gift card sales. • Managed gift card content and creative across the eCommerce site, email, paid media, and social, ensuring consistent brand voice and timely messaging. • Partnered with in-store operations to roll out new gift card designs, signage, and POS campaigns, resulting in a 15% increase in foot traffic attributed to gift card redemptions. • Analyzed sales performance, redemption behavior, and customer insights to optimize campaign effectiveness and inform future strategies. • Collaborated with product, finance, and analytics teams to forecast demand, set promotional pricing, and track lift and ROI of gift card activations. • Led vendor and agency relationships for gift card production, fulfillment, and third-party distribution channels (e.g., CashStar, Blackhawk, InComm). • Spearheaded A/B tests and promotional pilots (e.g., “Buy $50, Get $10” offers), generating 23% higher average order values and increased customer re-engagement. • Ensured program compliance with legal, accounting, and fraud-prevention standards across all channels.

Nordstrom.com supporting Individualist and Petites departments. • Manage content including key-wording, images, descriptions and publication of the product life cycle on the website • Plan, facilitate and/or execute projects • Collaborate with buying teams, site merchandising, product coordinators, quality assurance, and copy teams to authorize the final publication of items onto the site • Review operating practices and procedures, determine whether improvements can be made and work to implement changes as appropriate • Ensure website is merchandised to maximize the customer experience including ranking product, availability and product presentation

Buying Office Merchandise Coordinator for Fashion Jewelry at Nordstrom Corporate. • Initiate and maintain system data for item set-up, item maintenance, price and cost changes, promotional activity, and new vendor setups. • Track, manage and approve Purchase Orders, Booking Orders, Transfers, Return Shipments, and other related functions, including follow-up with vendors. • Vendor Files and new vendor set-up procedures. • Research and resolve issues regarding ticketing, stock on hand and shipping, by maintaining communication with vendors, stores, and distribution centers. • Weekly maintenance of the Fashion Jewelry Sample Library for all development, pre-pro, approved sample and production samples. • Maintaining a high level of communication with the buying team and presenting at weekly meetings on business and project status. • Liaison to multiple teams to ensure vendor and customer satisfaction; Financial Services, Distribution Centers, Logistics and Sales Teams. • Coordinate and balance Concur finances and Outlook calendars to schedule vendor meetings, business travel, transportation and other additional company purchases.

Assisted Executive Producers with office tasks and personal errands in a fast pace environment on a television series, managed extensive production calendar, answered office lines and set up conference calls, kept office space organized, distributed scripts to actors and crew

Answered multi-line production phone, was in charge of copying and distributing paperwork, booked travel for up to ten actors and other production staff, assisted various Executive Producers with any office needs, managed calendars for Coordinator and Unit Production Manager.

Daily duties included: making sides, copying and distributing scrips, new pages, call sheets, one liners, shooting schedules, and other documents. Assisted DGA trainee with various tasks regarding cast such as lunches. Provided supplies and assistance to Producers, Writers, and crew of Ben & Kate. Overall, had an amazing learning experience working on my first single cam, scripted show.

Freelance PA for Bravo's The Real Housewives of Beverly Hills Season 3. Helped with office duties, in field shoots with releasing background, assisting talent and making sure production ran smoothly.

Worked as a freelance production assistant with Nickelodeon On Air Promos that have included Big Time Rush music video during the Kids Choice Awards 2012, promos with Mike O'Malley from Glee, Kiki Palmer, and Fred the Movie 3.

Represented the Film Stage at the Cannes Film Festival 2011. Assisted journalists with interviews, as well as transcribed. Watched films in competition and wrote reviews. Networked for The Film Stage and attended panels, parties, and premieres.

Assisted different departments such as segment, accounting, field, editing, and music. Worked in control room, ran notes, assisted talent, prepared and set up green room and talent dressing rooms, ran errands, sorted mail, shadowed director and executive producer.

Research upcoming topics for shows. Worked closely with a production team and with the talent department. Ran errands. Helped out on the stage. Assisted guests on the show. Gained experience working on a national daytime television show.