Marina Silva

Head of Group Marketing (HK, Macau, Taiwan, Singapore) @ HK Interfin Limited

About

A strongly motivated and results-oriented marketing professional with a strategic and can-do mindset. Possess extensive experience in integrated marketing for luxury and contemporary fashion brands.

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Project Management, Digital Marketing, Public Relations, Online Marketing, Integrated Marketing, Influencer Marketing, Brand Building, Brand Management, Management, Marketing, Marketing Strategy, Social Media Marketing

Experience

Head of Group Marketing (HK, Macau, Taiwan, Singapore)

HK Interfin Limited

2025-4 - Present · 1 yr 6 mos

Leading marketing communications for Max Mara Group fashion brands in HK, Macau, Singapore & Taiwan

Deputy General Manager, Marketing Communications

MM HK Retail Limited

2018-10 - 2025-6 · 6 yrs 9 mos

Hong Kong

Integrated online & offline marketing for Max Mara Group brands including Max Mara, Sportmax, Weekend Max Mara, MAX&Co., MARELLA, iBLUES, PENNYBLACK & Marina Rinaldi.

Deputy General Manager, Marketing Communications

Fairton International Group Limited

2014-4 - 2018-9 · 4 yrs 6 mos

Strategic brand building and tactical marketing campaigns for a diversified portfolio of high-end fashion and accessories brands including key brands such as Max Mara, Sportmax, MAX&Co., 7 For All Mankind, iBLUES, ST. by Olcay Gulsen etc. Scope of work: Events Organization, PR, Retail Initiatives, Blogger Collaborations, Digital Marketing

Senior Marketing Communications Manager

Fairton International Group Limited

2010-1 - 2014-3 · 4 yrs 3 mos

Planning and implementation of holistic marketing programs for a mixed portfolio of new and established brands including both premium and designer womenswear, menswear and footwear. Managed brands included 7 For All Mankind, KOOKAI, LLOYD, Fratelli Rossetti and Harmont & Blaine.

Senior Marketing Manager

Imaginex Group

2006-12 - 2008-12 · 2 yrs 1 mo

Integrated marketing activities for multiple fashion brands including Coach, Marc Jacobs, Marc by Marc Jacobs, TUMI, Donna Karan and BCBG. Corporate Marketing: senior management and company and corporate materials development CRM: VIP card programs including recruitment and reward initiatives

now TV - Marketing Manager

PCCW

2005-8 - 2006-4 · 9 mos

Acquisition: Planning of sales-driven programs to acquire new subscribers for now TV Content Marketing: Marketing and branding activities to drive viewership and subscription of over 20 channels on now TV including HBO, Cinemax, Star World, Channel V etc.

Senior Marketing Manager

STAR Group

2003-5 - 2005-7 · 2 yrs 3 mos

Consumer Marketing: Development and execution of subscriber acquisition and branding programs for STAR's flagship channels (Star Chinese Movies, Star Movies, Star World etc.) Affiliate Marketing: Design of trade incentive programs for boosting channel subscriptions and creation of trade marketing materials

Assistant Marketing Manager

Swire Properties

2000-11 - 2002-6 · 1 yr 8 mos

Centralized marketing function for Swire's retail and commercial properties including Pacific Place, Festival Walk, Citygate and Pacific Place Offices.