Marina Sinkovic

Overseeing the strategic direction and growth of the business unit across various segments, ensuring alignment with market demands and company goals. Providing leadership to a cross-functional team, fostering collaboration and a high-performance work environment. Developing and executing go-to-market strategies for new product launches, market positioning, and promotional campaigns across the self-care, disinfectant, and hospital segments. Managing the P&L for the business unit, driving profitability while optimizing resources and budgets. Collaborating with sales, marketing, R&D, and cross-functional teams to ensure product development meets both market needs and consumer trends. Analyzing market data, monitoring competitors, and identifying growth opportunities across all segments. Building and maintaining strong relationships with healthcare professionals, key opinion leaders, and stakeholders across the healthcare ecosystem. Driving innovation in private label brand development and managing the lifecycle strategies for existing products.

Proactive development and implementation of marketing strategies and sales activities in line with brand objectives and customer needs. Execution of annual sales objectives based on sale forecasts and within approved budget framework. Monitoring and analysis of results and proposing measures for the attainment of planned results. Monitoring market situation, prices changes, customer expectations, changing trends, development opportunities, competition, and legislation issues. Detection of business development possibilities and new product lines. Coordination of activities needed for successful implementation of new products to the market. Establishment and maintenance of good relationship with key customers and key opinion leaders. Organization and holding of lectures, mini-symposia and conferences. Training of Sales and Medical Representatives. CRM.

-Professional visits to doctors, nurses and pharmacies -Organising appointments and meetings with community- and hospital-based healthcare staff -Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists -Meeting both the business and scientific needs of healthcare professionals -Professional training of pharmacy staff, doctors and nurses -Promotion of sales of products -Expanding the range of new products and brands -Collect data on compenting products, services, competing businesses and tracking information outside the company -Attending and organising trade exhibitions, conferences and meetings -Writing reports and other documents

-Surgery and anaesthesia protocols -Emergency services