Marina Ruzio Brandenberger, PhD

Providing strategic consulting, executive education, and professional development in product and engineering leadership.

- Act as an Academic Supervisor for DBA Candidates - Senior Leaders of international pharmaceutical companies, healthcare organizations and technology-intense businesses. - Act as a Reviewer in DBA Thesis Committees. The DBA is a three-year part-time program for experienced business professionals or teaching scholars interested in research in the domain of business sustainability. As a Professor and DBA Supervisor, I lead the topics of digital transformation for business impact, guiding DBA students through their academic journey to find solutions to real-life problems of a large scale.

Business Analysis Foundation course is developed for those who want to become a business analyst and for those who want to deepen and structure their BA knowledge. It helps students to be more efficient in defining business problems, describing functional and non-functional requirements for software products and becoming a key person for developing valuable solutions. The courses are IIBA (International Institute of Business Analysis) certified. More than 500 graduates who have changed their career path to Business Analysis or excelled in the ongoing professional journey.

Orchestrated digital transformation of core commercial processes for temperature-controlled pharmaceutical logistics. Designed and delivered integrated CRM and pricing automation solutions within Order-to-Cash platform (internal cloud-based platform + SAP S/4HANA). **Technical Delivery & Process Transformation:** - Directed end-to-end delivery: problem definition → requirements engineering → system design → integration → release and adoption - Designed complex pricing automation system: regional rate cards, dynamic fees, multi-currency logic, conditional pricing based on logistics parameters - Integrated tailor-made CRM into existing Order-to-Cash platform, enabling seamless customer and contract management - Supervised 7 direct reports; mentored emerging leadership talents - Managed distributed team hiring and onboarding for remote-first operations **Business Impact:** - Transformed manual quote generation (Excel-based, time-intensive) to self-service automation (sales teams generate quotes in <1 minute with data accuracy maintained by pricing experts) - Strengthened release processes and delivery predictability (pricing automation delivered on schedule with zero deviation) - Enhanced operational efficiency and accuracy across sales, pricing, and order fulfillment functions

Business School of Lausane DBA program was integrated into Geneva Business School in November 2025. The BSL DBA is a three-year part-time program for experienced business professionals or teaching scholars interested in research in the domain of business sustainability. As a Professor and DBA Supervisor at Business School of Lausanne I lead the topics of digital transformation for business impact, guiding DBA students through their academic journey to find solutions to real-life problems of a large scale.

DS Core - Dentsply Sirona’s first cloud-based solution, interconnected, digitally advanced platform that is designed to fully support dentists throughout the entire patient journey, from diagnosis to final care or treatment. GDPR/HIPAA compliant. As a Chief Product Owner I orchestrated technical delivery and global launch of DS Core - Dentsply Sirona's first cloud-based, interconnected platform for digital dentistry (15+ countries, multi-market rollout). **Technical Delivery Orchestration:** - Directed product foundation delivery: ideation workshops → requirements engineering → architecture alignment → CI/CD pipelines → quality gateways → production release - Served as quality authority and central coordination point across distributed teams - Supervised 5 managers and 50+ delivery team members - Managed cross-team dependencies: Software Architecture, UI/UX, Quality Control, Operations, Regulatory Liaison - Coordinated multi-product integration (software + hardware ecosystem) **Strategic Achievements:** - Orchestrated successful global launch with market-specific rollout (EMEA, North America, APAC, China, Brazil) - Established regulatory-readiness documentation and data governance framework in anticipation of future compliance requirements (integrated with regulated medical devices and software systems) - Built scalable SDLC and delivery governance supporting ongoing global expansion - Co-led organizational agile transformation in digital dentistry domain

Long-term Partnership with Becton, Dickinson and Company (BD). Led product delivery and team leadership for Pyxis Logistics enhancement program. Market-established medication inventory management solution deployed across 1,000+ US hospitals, managing 3 million smart connected devices. Participated in renovation and enhancement of core platform enabling visibility into all medication storage areas and integrated medication management across hospital enterprises. **Product Delivery & Team Leadership:** - Led IT Business Analysis team and delivery teams through product enhancement lifecycle - Drove renovation and enhancement releases for well-established medication inventory management solution helping hospitals track medications, simplify workflows, improve productivity, and reduce medication cost and waste - Managed product requirements, prioritization, release planning, and continuous delivery of high-value features in regulated healthcare environment - Led and mentored teams during rapid growth and scaling phase **Scale & Impact:** - Platform deployed across >1,000 hospitals nationwide managing 3 million smart connected devices - Consistent delivery of regulated medical device software (hardware-software integrated ecosystem) - Demonstrated sustained partnership excellence with Fortune 500 healthcare organization

Long-term partnership with Henry Schein One (ex. HSPS - Henry Schein Practice Solutions). Served as primary interface between Henry Schein and my delivery team for Dentrix Ascend, a large-scale cloud-based SaaS practice management system used by 30,000+ dental offices and DSOs globally. Integrated platform connecting practice management, clinical workflows, and medical imaging device ecosystem. Owned end-to-end requirements, delivery, and SDLC management. **Product Delivery & Complex System Integration:** - Integrated complex domain knowledge (Clinical, Financial, Reporting modules, imaging device ecosystem) with delivery team of 10 FTE; represented user needs and ensured alignment on expectations and priorities - Managed complete requirements lifecycle: elicitation → analysis → design → backlog refinement → planning → implementation → UAT → release → training → evaluation - Owned SDLC management: requirements engineering, prioritization, release planning, feature delivery (HIPAA, GDPR compliance) - Directed global rollouts with proper localization and internationalization across multiple markets (US, UK, Australia, New Zealand) accounting for different insurance, billing, and clinical standards - Delivered high-value features to many-times-a-day used modules serving 30,000+ practices **Long-term Partnership Impact:** - 4+ year sustained partnership demonstrating consistent delivery excellence - Features released to multiple global markets simultaneously with localization integrity

Led product requirements and business analysis for healthcare SaaS solution in early-stage startup environment. Coordinated across distributed international teams through ideation and product definition phases. **Product Definition & Requirements Leadership:** - Defined vision and scope for product streams; conducted stakeholder engagement and collaboration across distributed teams - Managed product backlog and requirements throughout full lifecycle: needs elicitation, gaps analysis, success definition - Elaborated and documented business, stakeholder, system, and transition requirements; identified incomplete and conflicting requirements - Established requirements documentation according to best practices and industry standards - Coordinated across geographically distributed teams (Switzerland, South Africa, Ukraine, UK) **Experience:** - Demonstrated agility and adaptability in startup environment while maintaining quality standards and documentation discipline - Gained direct experience with healthcare product challenges: market positioning, user engagement, product-market fit requirements - Reinforced understanding of critical success factors in healthcare SaaS development

Taught and developed curricula in Finance, Financial Systems & Banking, Investment Analysis, Economic Theory, International Business, and Management of Innovation to Bachelor and Master students. Led academic research, thesis supervision, and international knowledge dissemination. **Academic Leadership & Expertise:** - Developed and taught specialized curricula in business systems, innovation management, and international business strategy - foundation disciplines for product and organizational leadership - Supervised Bachelor and Master theses; reviewed PhD research; mentored emerging scholars - Conducted scientific research and published findings in peer-reviewed venues - Presented research and thought leadership at international conferences (Ukraine, Luxembourg, Germany) - Organized international academic conferences bringing together scholars and practitioners **Impact:** - 11-year tenure demonstrating deep commitment to building expertise and mentoring the next generation - Combined academic rigor with applied business knowledge across finance, systems, and innovation domains - Established credibility as subject matter expert and thought leader