Marina Romanova

• Organizing trade fairs in MENA region • Responsible for the site content, copywriter • Creating newsletters and consequent follow up with the clients • Headhunting, creation of databases for the events • Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients. • Receiving and making reports. • Present marketing solutions to the client. • Update the clients with all the new products and materials that the company has. • Advertising and promotions through different Media channels • Develop strong relationships with key media to secure and grow media coverage both online and offline. • Manage the relationship with Suppliers, marketing services companies & marketing advisors. • Responsible for Managing Company’s copy writing. • Devising strategies to drive online traffic to the company website and Social page. Managing online brand and project campaigns to raise brand awareness. • Supervising the Implementation of external marketing communication tools including marketing campaigns and promotions • Assess competitive communication activities analysis for similar projects offerings to develop promotions to achieve best in class cost and features. Making weekly and monthly marketing department tasks updates and reports. • Negotiating with clients and agency staff about the details of campaigns; • Presenting creative work to clients for approval or modification • Promotion of new products and services to customers • Negotiation of contracts with the aim of maximizing sales profits • Making initial customer contact through visits or calls • Researching new leads and following up existing leads • Attending networking events to build leads and generate bookings • Representing the organization at international trade exhibitions (Europe and MENA regions), conferences & events • Building strong relationships with key customers & business agents • Generation of maximum revenue on any given event

Was in charge of creating a business plan on developing INSA business in Russia, specifically Moscow.

• Full management of 6 premium wine brands in the company portfolio. • Analysis of competitors, trends, new products, wine market in general. • Development of strategies for the brand. • Work with suppliers on the development and promotion. • Work with managers (teaching, training, consulting, presenting). • Organization of international travels to the winery as incentive trips for the clients. • Organization of business trips for priority wine producers all round Russia, accompanying them and carrying out control of the activities and their implementation. • Definition of the goals of communication, ways of achieving them, the content of information for targeted audience. • Participation in wine fairs (Vinitaly, Prodexpo etc.), direct communication with potential customers, informing interested parties about the brand and wines • Work with regional offices, communication with distributors, private and potential clients. • Analysis of the market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items. • Analysis of consumer, category, competition, and channel/customer as part of a situation assessment. • Development of pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s. • Analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance. • Analysis and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations. • Reviewing channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan. • Analysis of current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.

• Teaching students in accordance with the requirements of state educational standards. • Formation of the students' professional skills, teaching them to use the knowledge gained in practice. • Participation in the development of educational programs. • Implementation of lectures, seminars, final interviews. • Planning independent work of students. • Taking part in teachers meetings and other forms of educational and methodical work.

• Creation of electronic mailing lists (newsletters) • Creation of advertising texts • Analysis of the offer, demand and competitors • Statistics maintenance of newsletters results • Participation in development of commercial offers • Creative part for the advertisement campaigns • Promotion of the web site • Competitive analysis

• Translation during meetings, presentations and business trips. • Translating publications, books on marketing. • Organizing business trips, events, accompanying during the travel.

• Translation support: interpreting (both consecutive and simultaneous) during meetings, presentations, translation of documents and business correspondence in the field of general and industrial safety, construction and environmental protection. • Organizing events for the staff • Collecting and organizing working materials necessary for the manager. • Maintenance and reference of the documents. • Being in charge of telephone calls, record of information received in absence of the manager and further communication to the head. • Preparation of letters, requests and other documents on behalf of the head. • Developing an agreed schedule with the head in terms of visitors and meetings for the day in accordance with his plans, and preparation of prospective schedule. • Execution of training sessions and meetings held by the head.

Diploma of translator (Spanish and English)