Marina Nastyushenko

- Responsible for total Ice Cream Portfolio (incl. Nestle & Mondelez licensed brands: KitKat, Maxibon, Extreme, BonPari, 48 kopeek, Movenpick of Switzerland, Milka, Oreo, Alpen Gold) - Acted as Head of Marketing, managed a team of 3 people and all team-related matters (development plans, vacations, sick leaves, financial control, etc) - Planned and aligned with Global the 2021 Marketing budget by brand and channel - Led and aligned Brands’ Performance & Communication Deep Dives, Pricing Strategy for Mondelez Brands, Priority list for key SKUs for 2021 by channel, Product Pipeline 2021-2023 - Localised the new Visual Identity for one of the key brand, developed its Selling story and Brand Communication brief for 2021 - Day-to-day control of all marketing and NPD projects, communication with Global on their status and strategic choices for the future.

- Responsible for the recently launched RTD tea brand Fuzetea - Developed & executed connections strategy leading media, creative, digital & experiential agencies - Created local & adapted BU creative materials & communication to support brand in the Russian market and drive key KBIs - Developed brand strategy (including NPD strategy) for 3+ year horizon - Closely collaborated with the regional brand team and bottler partners on strategy, execution and monitoring of brand activities - Led cross-functional teams with external partners to execute projects - Analysed brand’s market & consumer data, recommended action based on the gained insights - Led the local RU launch of the Fuzetea Winter Fusion & developed communication toolkit that was recommended to other countries for use - Budget planning & management

- Responsible for the leading gum brand, Orbit - Led strategy sharpening for Orbit brand outlining key bets for the upcoming 5 years - Developed portfolio strategy (both flavours and formats) - Led COGS initiatives - Developed brand support during FIFA (TV, Consumer Promo, Digital activation) - Set up and developed the equity building activation on Orbit - Led brand plans development leading a team of JBMs and BM

• Responsible for the #1 Strategic confectionery brand, Skittles • Developed local brand strategy and innovations pipeline • Led launches of Skittles Pouch, Skittles Family Pack, portfolio optimisations • Developed communications strategy, including digital and BTL support • Monitored brand performance, identified gaps and opportunities • Trade marketing materials development (e.g. additional placement, POSM development, etc)

• Analysed of financial, retail and consumer performance, brand KPIs vs key competitors/benchmarks, prepared recommendations based on analysis; • Responsible for internal PR of the Confections Business Unit; • Led finance matters of the Confections Business Unit (invoices, contracts, monthly accruals, closures etc). • Led redesigns of Rondo and Orbit Drops portfolio to improve brands’ visibility and consumer offtake • Led new flavour launches (Orbit Drops Strawberry, Rondo Strawberry) • Led the cross-functional project on replacement of artificial colourants (SH6 group) in the confectionary products to achieve compliance with the Russian legislation;

• Coordinated finance matters (assisted with drafting of contracts with suppliers/clients, invoicing clients, keeping track of the invoices’ status, preparing monthly reports on unpaid invoices and work in progress); • Analysed and reported on the competitors’ activity in the Central and Eastern Europe (CEE) region, drafted related reports for the global team, preparing weekly and monthly reports for the global team and the client; • Ensured timely delivery of the correct materials to the CEE region, responding to queries from other offices in the CEE; • Monitored coverage of the music and talent rights, negotiated talent and music rights costs (along with preparing the relevant finance documents); • Sourced for materials, ensured necessary deliveries, handled visa and travel information and documents.

• Worked in Account Handling and Administrative Departments • Assisted with projects, did creative research • Participated in creative briefs • Managed projects according to the media plan • Assisted with organisation of the Saatchi & Saatchi Summer Party • Sources for materials, ensured necessary deliveries, handled visa and travel information and documents.

• Assisted with and drafted diplomatic correspondence; • Organised visits of various foreign delegations; • Participated in development of new projects.

• Worked in Banking and Corporate departments; • Carried out legal research and administrative tasks; • Assisted lawyers in drafting and preparing documents for various deals; • Took part in development of various projects and new lines of business; • Developed ability to work under pressure and with tight deadlines. • Gained an understanding of working under pressure with tight deadlines.

• Interviewed and advised people on social benefits, tax, debt, family law; • Communicated and negotiated with various agencies and government organisations on behalf of the clients; • Undertook regular in-service training; • Completed an “Introduction to Benefits and General Advice Work” training course (provided by Advice UK); • Improved communication, negotiation, advocacy and time management skills