Marina Brunelli Nakano

Product Marketing Analyst @ PHINIA

About

With over 6 years of experience in the automotive aftermarket across South America, I've built my career at the intersection of product strategy, data, and commercial execution.I currently work as a Product Marketing Manager at PHINIA Inc., where I manage 4 product lines for the regional aftermarket — from pricing strategy and commercial policies to product launches and portfolio optimization (fuel systems, compressors, diagnostics).I also lead Power BI solutions that bring visibility to sales performance, coverage gaps, and market intelligence across teams. With strong collaboration with global teams, I ensure the Business Unit strategy translates into local execution, always guided by data and the 4Ps.What drives me is turning numbers into decisions — whether in an executive business review, a new product launch, or a pricing model that protects margin without losing competitiveness.

Country

Brazil

City

Piracicaba

Industry

Automotive

Skill

Portfolio Strategy, Aftermarket Parts, Estratégias de entrada no mercado, Six Sigma Green Belt, Marketing de produtos, Gestão de portfólio, Gestão de projetos, Projetos, New Product Rollout, Market Research, Product Launch, Marketing estratégico, Google Ads, Strategic Communications, Comunicação, Trabalho em equipe, Microsoft Power BI, Microsoft Excel, Excel Avançado, Inglês

Experience

Product Marketing Analyst

PHINIA

2023-7 - Present · 3 yrs 3 mos

Piracicaba, São Paulo, Brasil

- Manage a portfolio of 4 product categories across 12 countries in South America; - Pricing of current items in the Portfolio of Brazil and South America, as well as acting in promotional negotiations with Sales; - Power BI development focused on Market Intelligence; - Commercial Policy control within local and export clients; - Rebate and Performance control within active clients; - Market Analysis: Market Positioning, considering Market Size, Market Coverage, Market Share, and Replacement Rate of South American applications; focused on SA Aftermarket; - Project management and development of new products for the South American portfolio; - Preparation of the annual Long Range Plan (LRP) of South America by Part Number, Customer, Sales Manager, and Producer Business Units (PBUs);

Product Marketing Analyst

BorgWarner

2023-4 - 2023-7 · 4 mos

Product Marketing Assistant

BorgWarner

2021-9 - 2023-4 · 1 yr 8 mos

Piracicaba, São Paulo, Brazil

- Product Owner of Fuel Pumps, Fuel Injectors and Diagnostics for the South America Aftermarket (Delphi Technologies); - Pricing of current items in the Portfolio of Brazil and South America, as well as acting in promotional negotiations with Sales; - Power BI development focused on Market Intelligence; - Commercial Policy control within local and export clients; - Rebate and Performance control within active clients; - Market Analysis: Market Positioning, considering Market Size, Market Coverage, Market Share, and Replacement Rate of South American applications; focused on SA Aftermarket; - Project management and development of new products for the South American portfolio; - Preparation of the annual Long Range Plan (LRP) of South America by Part Number, Customer, Sales Manager, and Producer Business Units (PBUs);