Marije van der Vliet

In my role, I am responsible for growing our export turnover and leading our French subsidiary. As part of the management team, I contribute to strategic decisions that drive Casala’s international growth and long-term success. I thrive on building strong partnerships, identifying new market opportunities, and contributing to the company’s expansion and development. Combining commercial insight with hands-on market experience, I work to expand our reach, support our sales teams and partners, and strengthen our brand presence across borders ensuring sustainable turnover growth.

In my position as International business development manager, I focused on how to reach our end-users best. Together with distributors and dealers we strived to provide the end user with extremely professional and well thought out equipment for the visualization of communication and to empower them in their collaboration at work. In this role my main tasks were: • Increase distribution coverage mainly in North and South Europe, with last year strong focus on Sweden • Establishing and executing marketing and sales plans with our distribution partners • Ensuring alignment across international markets and product development • Monitoring and sharing key market trend developments • New Business Development by expanding the international channel partners and introducing new products and brands

Responsible for sales in Denmark, Spain, Germany (introduction sept. 2015) and new markets. Manager of sales support and local account managers.

Realizing the company's ambition to grow through export. Expanding sales activities in Spain, Italy (introduction 2010) and Denmark. Responsible for market research, putting up sales strategies and promotional activities, manage sales representatives in Spain and Italy, database management and representing the company at international fairs.

Commercially responsible for the extension and the results of the business unit Export.

Responsible for the acquisition, management and extension of (strategic) customers in the area South Europe, Middle and South America, Africa, Australia and New-Zealand. Establishing and realizing the sales and marketing plan. Support distributors with the product introductions in their markets (fit-to-market) and create product and brand awareness. Introduced demand/ support package distributors

Assistant Productmanager Dremel I wrote my thesis, a marketingplan, for Dremel Benelux.

Masterclass Leadership Masterclass Strategy and Environment Masterclass Personal Leadership Masterclass Organization and Management