Marie-Claire McGreevy

MCO Performance is a creative, innovative and action-oriented strategy execution consultancy specialising in systemising commercial operations, motivation and mindset and creating high performance cultures.

I worked as part of the corporate marketing team in one of Northern Ireland's largest indigenous companies managing a range of marketing tools to continually build sales and improve the positive profile of the Henderson Group, its companies and associated SPAR, EUROSPAR and ViVO brands to a wide network of stakeholders.

As part of Everyway's (formerly Texthelp) busy, international marketing department, I worked collaboratively with colleagues on the creation and implementation of innovative multi-channel campaigns that captivated the target audience, met business objectives to drive sales, and engaged with internal company stakeholders.

This post involved working as part of a dynamic marketing department that operated across multiple locations throughout the UK and Ireland. Ahead of my appointment to this position I was awarded the Subway Ireland Management Scholarship and received full funding for my Master’s degree.

My role was to professionalise the Marketing operations of the Belfast branch of this global, non-profit organisation.

The MSc Management course is made up of a variety of modules that have equipped me with the knowledge and skills necessary to effectively manage and lead within a range of industries. These modules include Marketing, Enterprise, Finance, Operations and Supply Chain Management, Strategic Management and Managing and Leading People.

The BSc Communication, Advertising and Marketing degree provides a solid skills base that can be frequently drawn upon in a professional environment.

I attended North Central College, Illinois, for one academic year during the completion of my undergraduate degree. This was facilitated through the Study USA (formerly BEI) programme that provides scholarship opportunities for students from NI to study in colleges across the United States. I thoroughly enjoyed my time spent studying in the US. I was placed on the Dean's List for academic excellence for three consecutive terms and was also ranked the highest academically performing international student in a group of over 70. I was lucky enough to be able to act as an ambassador for Northern Ireland during this time and gave a number of presentations on history and culture throughout the year to diverse audiences, which ranged from my college peers to residents in a local retirement home.