Marie Laure DUBUISSON MINNAERT

Partner with founder and Creative Director Marc-Antoine Barrois to lead eponymous French luxury fine fragrance, jewelry, couture and design company through its next phase of growth. Expand into new markets and build awareness of the brand while fostering the creation of exceptional and sincere creations with a touch of poetry and candor.

Accompany the pivoting of a cult Luxury Fragrance Brand built around Creative Director and Founder Ben Gorham and his artistic community to become a major player in the Niche Fragrance Category protecting its soul, spirit and desirability. Focus on Image, Relevance, Community management.

Mentoring 5 young fashion Saudi designers to enable them to establish their brand strategy and reach their full creative potential.

Mission: Support the development of a100% authentic French Family business, Entreprise du Patrimoine Vivant, with integrated workshops and unique Know-How. Reposition the Brand to be a major actor in Luxury. Develop new categories such as Fashion and Eyewear. Cultural partnerships. Implement 360 Marketing Strategies to increase brand awareness, presence and influence in major markets. Support strongly Retail network development. Brand Image, Digital Strategy, Drive-to-Store Focus. Competences developed: Branding / Media & Advertising Strategy / Creative Management / Retail Marketing Tools and Event / Digital Marketing / Digital Retail / e-commerce Support / Social Media / Influence Marketing / Brand Content / Press strategies / Press Events / Corporate Events

Mission: Accompany the accelerated growth of the business to make the Brand a major actor in Fashion Luxury. Develop 360 Marketing Strategies to increase brand presence and influence in major markets. Support creative art direction. Support strongly Retail network development with innovative in-store marketing concepts. Competences developed: Branding / Media & Advertising Strategy / Creative Management / Retail Marketing Tools and Event / Digital Marketing / Digital Retail / e-commerce Support / Social Media / Influence Marketing / Brand Content

Mission: Initiate the transformation of an authentic artistic BtoB professional make up brand into a major BtoC makeup player reaching Number 1 Ranking Make Up Brand at Sephora Europe and US. Create the Global Communication Direction and manage 360 Communication Strategies (Paid / Owned / Earned). Artistic partnerships and events. Competences developed: Branding / Brand Platform / Brand Image / Digital Marketing / Social Media / PR e-PR Tools / Event Management

Mission: Create and structure the International CRM Department. Increase customer knowledge. Build closer relationship between a Luxury brand and its customers. Competences developed: Acquisition & Loyalty Programs / off-line & on-line Communications / Brand Magazine / Database Analysis / Customer Knowldege & Behavior / Retail Environment CRM Tool / Cross-selling and Up-selling Mechanics

Mission: Create the european CRM Department. Increase customer satisfaction and loyalty by initiating a customized and exclusive after sale service Competences developed: Acquisition & Loyalty Programs / Multimedia Call Center / Customer Service Management / After Sale / Database Set up and Management

Mission: Transforming brand image with the A-Class Launch targeting younger and more feminine audience. Accompany the business turnaround, repositioning the customer at the heart of the strategy through innovative CRM approach. Competences developed: Branding / Advertising / Media Planning / CRM / Acquisition and Loyalty strategies / Retail Environment Evangelization

Paris, Hamburg

Philadelphia, Pennsylvania