Marie Kristel Gabawa

Head of Growth Strategy (under Market Research and Competitive Intelligence) @ Bank of the Philippine Islands (BPI)

About

I am a research professional with 11 years of corporate experience. I help brands create the best advertisement using my research-driven expertise in brand strategy so that they can succeed in generating maximum profit. I thrive with a growth mind-set, hence you can expect me to help you bring your brand to great heights.

Country

Philippines

City

Metro Manila

Industry

Banking

Skill

Client Expectations Management, People Management, Marketing Strategy, Market Research, Online Research, Data Analysis, Web Services, Project Management, Proposal Writing, Marketing, Survey Design, Creative Strategy, Brand Strategy, Consumer Behavior, Microsoft PowerPoint, Qualitative Research, Presentation Skills, Leadership, Advertising Research, Survey Research

Experience

Head of Growth Strategy (under Market Research and Competitive Intelligence)

Bank of the Philippine Islands (BPI)

2022-5 - Present · 4 yrs 5 mos

National Capital Region, Philippines

Associate Research Manager

Kantar

2018-3 - 2020-9 · 2 yrs 7 mos

Makati

Proposals Coordinator

Aurecon

2017-3 - 2017-9 · 7 mos

Pasig

• Managed databases of engineering projects and prepared proposals for key projects to boost the business’ service • Pioneered the creation of the databases for ease of access to engineers across regions that led to a 5-day shorter turn-around time for bids preparation

Research Team Lead

BCI Australia

2017-2 - 2017-3 · 2 mos

• Mentored a team of junior researchers and oversaw the team’s daily target to contribute to the success in achieving the entire company’s targets • Close a deal despite out-of-job scope through persuasive and comprehensive engagement of the company’s services • Mentored 3 junior researcher who got promoted to senior researcher in a year’s time through consistent work check-ups and guidance

Senior Research Consultant

BCI Australia

2012-5 - 2017-3 · 4 yrs 11 mos

Makati City, Philippines

Provide timely reports on construction projects in Australia

Education

Asian Institute of Management

2020 - 2021 · 1 yr

University of the Philippines

2013 - 2017 · 4 yrs

Paper: Beliefs on Reporduction of Women in Fish Port Communities : An Explorative Study on the Beliefs on Conception, Childbirth, and Maternal Care of Women in Navotas Fish Port Community • Presented in the College of Social Sciences and Philosophy Graduate Student Conference 2015 • Abstract published in the Book of Abstracts for College of Social Sciences and Philosophy Graduate Student Conference 2015 Paper accepted for the following conferences: - World Social Sciences Forum 2015, Durban, South Africa - 2nd Annual Conference in Anthropology, ATINER, Athens, Greece - ICAS 2016: International Conference on Anthropology and Sustainability, World Academy of Science, Engineering, & Technology, Vienna, Austria - Sustaining the Momentum for Change Beyond 2016, Australian National University