Marie-Hélène de Crayencour

Global Sustainability Director @ Procter & Gamble

About

Experienced Marketeer with dual marketing and sales experience with a demonstrated expertise on brand management and retailer partnership across varied areas such as category development, store activation, shopper acquisition and loyalty, sustainable development. Since 2y, putting my skills at the service of accelerating P&G Integrated Sustainable Growth strategy globally: project leader of the It's Our Home global commercial platform, building org capability on Superior and Sustainable innovation and communication. I am also a certified Climate Fresk trainer.

Country

Belgium

City

Brussels Metropolitan Area

Industry

Consumer Goods

Skill

Sales, Assortment Strategies, Pricing Strategy, Corporate Strategy, Consumer Behavior, global trends, Business Development, People Management, General Data Protection Regulation (GDPR), Data Acquisition, Content Strategy, Advertising, retail media, Retail Marketing, Environmental Sustainability, Building Organizational Capability, French, Finance, Entrepreneurship, Spanish

Experience

Global Sustainability Director

Procter & Gamble

2024-7 - Present · 2 yrs 3 mos

Retail Marketing Director / Olympics 2024 / Sustainability Leader

Procter & Gamble

2020-2 - 2024-6 · 4 yrs 5 mos

Senior Brand Manager Shopper Marketing / Retail Partnership / Sustainability Belgium

Procter & Gamble

2017-8 - 2020-2 · 2 yrs 7 mos

Senior Brand Manager CRM & data acquisition France-Belgium-Netherlands

Procter & Gamble

2015-9 - 2017-8 · 2 yrs

Brussels Metropolitan Area

Senior Brand Manager CRM & data acquisition Belgium-Netherlands

Procter & Gamble

2014-9 - 2015-9 · 1 yr 1 mo

Brussels Metropolitan Area

Senior Brand manager Mr Propre, Swiffer, Antikal BENELUX

Procter & Gamble

2012-7 - 2014-9 · 2 yrs 3 mos

Responsible for total Surface Care business across 6 brands-country combinations and 2 locations. Leading the launch of Mr Propre Liquid Gel uniquely new form in Belgium and as new brand in the Netherlands, piloting for Europe. Leading Swiffer and Antikal in parallel for BE & NL.

Brand Manager Dreft dishwash Belgium

Procter & Gamble

2011-9 - 2012-7 · 11 mos

Brussels

Responsible for Dreft hand & auto-dishwash, launching the new Platinum premium line-extension.

Philanthropy Intern - Social Real Estate

Degroof Petercam

2010-10 - 2011-6 · 9 mos

Brussels

Collaboration with the real-estate and the private banking departments for the creation of a financial vehicle enabling investments in the sector of social real-estate. Lead pre-work and market analysis, as well as multi-functional discussion, and financial analysis. "Inclusio", Degroof's social real estate investment fund, was effectively created 6 months later.