Marie-Helene Laporte

Directrice générale | Vice-Présidente Commerciale, Québec @ DCM

About

I lead commercial strategy and growth for DCM in Quebec, helping large organizations transform how they engage, communicate, and operate at scale.As Managing Director and VP Commercial, I oversee a multi-faceted operation spanning sales, client strategy, and execution, supporting some of Canada’s largest organizations across financial services, retail, and regulated industries.My focus is simple:Driving profitable growth while simplifying complexity for our clients.I work at the intersection of customer experience, operations, and technology bringing together print, digital, data, and intelligent automation to deliver measurable impact.I’m particularly drawn to environments where:• The stakes are high• The problems are complex• And execution is just as critical as strategyWith over 20 years of experience across operations, sales, marketing, and technology, I bring a pragmatic, hands-on leadership style grounded in accountability, collaboration, and results.If you're looking to rethink how your organization communicates, scales, or transforms, I’m always open to a conversation.____Je dirige la stratégie commerciale et la croissance de DCM au Québec en accompagnant de grandes entreprises dans la transformation de leurs communications, de leur expérience client et de leurs opérations à grande échelle.À titre de Directrice générale et Vice-présidente commerciale, je pilote un écosystème combinant ventes, stratégie client et exécution, au service de certaines des plus grandes organisations au Canada, notamment dans les secteurs financier, du détail et des industries réglementées.Mon objectif est clair :Générer une croissance rentable tout en simplifiant la complexité pour nos clients.J’évolue à l’intersection de l’expérience client, des opérations et de la technologie, en orchestrant des solutions intégrées alliant impression, numérique, données et automatisation intelligente.Je suis particulièrement interpellée par les environnements où :• Les enjeux sont élevés• La complexité est réelle• Et l’exécution fait toute la différenceAvec plus de 20 ans d’expérience en opérations, ventes, marketing et technologie, j’apporte un leadership concret, orienté résultats, basé sur la collaboration, la responsabilisation et l’impact.Toujours ouverte aux échanges stratégiques et aux opportunités de collaboration.

Country

Canada

City

Montreal

Industry

Information Technology & Services

Skill

Customer Service, Sales Management, Direct Sales, Digital Printing, Sales Process, Selling, Salesforce.com, Direct Marketing, Print Management, Direct Mail, Offset Printing, Marketing Strategy, Sales, Ventes directes, Strategy, Processus de vente, Vente, Business Development, Gestion de l'impression, Management

Experience

Directrice générale | Vice-Présidente Commerciale, Québec

DCM

2023-6 - Present · 3 yrs 4 mos

Montreal, QC

Lead commercial growth, strategic client partnerships and market expansion initiatives across Québec for one of Canada’s leading providers of customer communication and marketing execution solutions. Responsible for driving enterprise sales strategy, executive relationships and business transformation initiatives across key verticals including: Financial Services Retail Telecommunications Insurance Government Healthcare Partner closely with enterprise organizations to modernize customer communications ecosystems through: Customer Communications Management (CCM) Intelligent Document Processing (IDP) Marketing execution and retail deployment Print and digital transformation Data-driven communications Fulfillment and national distribution strategies

Directrice générale, Opérations BCS Montréal

DCM

2023-4 - Present · 3 yrs 6 mos

Montréal, Québec, Canada

Directrice générale, Opérations BCS Montréal

RRD

2021-4 - Present · 5 yrs 6 mos

Montreal, QC

Led a large-scale unionized production and operational environment consisting of more than 200 employees with full responsibility for operational performance, customer delivery, financial management and continuous improvement initiatives across a ~$45M business unit. Oversaw: Full P&L accountability Operational strategy and execution Production optimization Workforce leadership and labor relations Continuous improvement initiatives Capacity planning and operational scaling Vendor and partner optimization Service delivery performance Quality, efficiency and cost management Worked closely with commercial and enterprise client teams to align operational capabilities with customer expectations, business growth objectives and large-scale transformation initiatives. Key focus areas included operational efficiency, process optimization, customer satisfaction, employee engagement and driving sustainable profitability within a highly demanding production environment.

Senior Director Business Development and Strategic Partnerships

Stradigi AI

2017-9 - 2020-9 · 3 yrs 1 mo

Montreal

Contributed to the growth and commercialization of one of Canada’s emerging AI organizations, operating at the intersection of applied research, enterprise innovation and advanced technology adoption. Worked within a highly entrepreneurial and fast-paced environment focused on helping organizations operationalize AI and machine learning capabilities to solve complex business challenges and create competitive differentiation. Key areas of involvement included: Enterprise AI adoption initiatives Strategic business development Market expansion across North America and international markets Development of scalable sales processes Executive relationship building Commercialization of applied AI solutions Cross-functional collaboration between research and business teams Participated in international business development initiatives and trade missions, including engagements with industry leaders and organizations exploring advanced AI applications, operational optimization and model training capabilities. Collaborated closely with teams bridging academic research and real-world enterprise use cases, helping organizations better understand how AI could enhance operational performance, customer experience and strategic decision-making.

Strategic Solutions Manager, Eastern Canada

RRD

2013-3 - 2015-7 · 2 yrs 5 mos

Montreal

Supported enterprise commercial initiatives and strategic client engagements focused primarily on Customer Communications Management (CCM) solutions for financial services organizations across Canada. Worked closely with commercial leadership, solution architects and operational teams to develop complex client proposals, RFP responses and tailored communication solutions aligned with enterprise customer experience, regulatory and operational requirements. Key areas of involvement included: Customer Communications Management (CCM) Financial services communications ecosystems Strategic solution development RFP and proposal management Technical solution positioning Enterprise client support Cross-functional collaboration between sales, operations and technology teams Played a key role in translating complex operational and technical capabilities into client-focused business solutions, helping organizations modernize and optimize large-scale customer communication environments.