Marie Arnaud

• Analysed comprehensive sales data and market trends for key brands including Pauls, Kraft, Tamar Valley, and Jalna, identifying growth opportunities and potential risks within the retail sector in Singapore. • Conducted in-depth competitive benchmarking, evaluating product assortments, pricing strategies, promotional activities, and merchandising execution to support strategic decision-making and improve market positioning. • Designed and implemented targeted trade marketing activations to enhance brand visibility and shopper engagement both in-store and online, collaborating closely with retail partners and cross-functional teams (sales, marketing, digital). • Led the creation and optimization of digital assets such as Hero Images and SEO-friendly product descriptions, resulting in increased online traffic and improved search ranking on retailer e-commerce platforms (RedMart, Amazon, Cold storage and FairPrice).

• Supported the strategic development of Danone’s water category (Evian, Volvic, Badoit) by analyzing market performance and identifying growth levers across two major retailers: Carrefour and System U. • Analyzed category performance using retailer (IRI Unify) and consumer (Kantar) panel data: shelf presence, innovation launches, promotional impact, and competitive benchmarking. • Identified category growth opportunities to boost sales and market share: shelf space optimization, assortment gaps, and competitive dynamics. • Built automated Excel scorecards and dashboards to streamline weekly and monthly performance tracking. • Participated in monthly business reviews with retail partners: presented data insights, strategic recommendations, and action plans for 2025. • Provided performance insights and communication tools to support the commercial team in field execution.

3 Normandy territories : Rouen, Dieppe, Le Havre. • Responsible for driving market share growth across three key product categories: Waters (Evian, Badoit, Volvic), Plant-based (Alpro), and Dairy products, within the out-of-home (OOH) channel: restaurants, hotels, and take-away stores. • Executed on-the-ground commercial strategies to increase product visibility and availability. • Managed and grew a B2B client portfolio within the HoReCa sector. • Negotiated and implemented local promotional campaigns to boost brand presence. • Monitored sales performance and identified growth opportunities across three strategic regions.

Double degree : Programme Grandes Écoles & MSc International Business Development

Academic exchange at Rabat Business School

Third year of bachelor’s degree at Barcelona campus

- Business negotiation - Financial analysis - Business laws - Management accounting - Supply chain - Marketing

• Global Economy • Developing Social Enterprise • Public and Third Sector Marketing • Demography • Project Management • Cross-Cultural Psychology • Spanish