Maribeth Evezich, MBA, MS

Developed and delivered consulting projects intersecting science, wellness, and research. Clients included: Advanced Professionals Insurance, IQ Wellness Solutions, BEI GENE, Metagenics, Integrative Practitioner, Netgear and Sage Healthspan, among others. • Provided multi-factorial support for the LifeHouse research study on personalized medicine, including running group programs, one-on-one counseling, and leading strategy and content creation for all patient material development • Collaborated, providing launch support for a health tech startup providing personal health diagnostics dashboards, developed scientifically validated biomarker-based recommendations, and conducted business and market analyses to guide positioning, messaging, and website strategy.

Sales management and business development for the Health Professional channel, reporting to the CEO. • Business Development: Led initiatives, increasing sales from 0% to 28% YoY growth. • Strategic Planning: Researched, developed, and executed strategies to drive channel sales growth, including the development of a Diagnostic Lab Partnership strategy, resulting in partnerships with industry leaders. • Account Management: Established and grew relationships with new and existing partnerships, including distributors, industry associations, other brands, and industry professionals. • Marketing: Collaborated to deploy digital marketing channel initiatives; newsletters, website revision • Contract Negotiations: Partnered in contract negotiations • Sales Operations: Led CRM deployment to improve customer onboarding, sales performance management, and visibility, as well as more timely, consistent, and professional event follow-up.

• Served as core faculty member, Culinary Program Director, Undergraduate Student Advisor, Thesis Advisor, and taught a range of live and remote courses, ranging from culinary nutrition, writing, and business management. • Revamped nutrition curriculums by streamlining seasonal menus to save cost from bulk ingredient purchasing and by updating content to remain consistent with clinical experiences. • Partnered with cafeteria to reduce labor/ingredient costs by as much as 100% for some classes.

• Reporting to the VP of Sales, cultivated Metagenics' largest account portfolio to $30M annually across multiple channels (including a major distributor, Emerson Ecologics, a high-growth CPG brand, Clean, and various online stores) accounting for 10% of total sales. • Increased sales by 16% through new portfolio strategies, growth plans, client visits, and marketing campaigns. • Autonomously drove custom-formulated line-of-business for an internationally recognized retail brand from $0 to $6M annual sales, working cross-functionally to lead all business development initiatives. • Built and evolved product development processes and served as the customer's single point of contact throughout the product development lifecycle and ongoing operations. • Deployed hands-on business strategies and marketing plans to meet biweekly with clients to review campaign success, exceeding national distributor revenue/margin goals every quarter. • Presented product education and sales training workshops to private sector healthcare/wellness clients. • Provided forecasting and quarterly business reviews to the C-suite and regularly presented at Sales & Operations meetings. * Lifestyle Medicine Marketing Manager (Jan 2017 - July 2017): Developed program materials for the redesign of Metagenics' proprietary therapeutic lifestyle medicine program, FirstLine Therapy® by identifying patient needs, developing the content strategy, and authoring condition-specific patient guides and all digital assets. Renovated FirstLine Therapy® functional nutrition content, now used by thousands of patients nationwide.

• Reporting to District Manager, managed sales territory of 100 medical practitioners, and boosted sales to 72% annual growth as compared to 15% corporate-wide territory target growth rate. • Leveraged consultative approach with a strong emphasis on nutritional education and training for medical staff, winning awards for President’s Club, Representative of the Year, and Top Sales Growth. • Served on Sales Advisory Board, providing input/feedback on product development and brand strategy direction. • Negotiated a new contract and led custom formulations for an internationally recognized retail brand.

Reporting to Western Region Sales Manager, responsible for sales of Brio business intelligence database reporting solutions to Fortune 500 commercial accounts. • Mapped key business performance indicators to data driven reporting needs of customers, such as Alaska Airlines, Boeing, Emery Worldwide, Nike, Starbucks, Weyerhaeuser, the State of Washington, Oregon Department of Agriculture, and Bonneville Power Administration. • Achieved 136% of quota, Quota Club member, and negotiated a million-dollar site license contract. • Launched and maintained three regional user groups, building customer engagement.

Reporting to Sequent's Director of Worldwide Marketing, developed and managed all strategic and tactical marketing functions for a multi-million-dollar Professional Services organization. • Facilitated 26% revenue growth and decreased annual expenses by 30%. • Supported major product launch via professional services packages, decreasing sales cycle duration by 25%. • Developed, wrote and presented best practice case studies at industry conferences and trainings.