Maria Sirgo

Digital marketing service designed to provide comprehensive growth strategies using a 360-degree marketing approach. Website design and optimization, SEO to boost organic search, email marketing, social media, content creation and performance marketing, employing data-driven strategies to maximize ROI and achieve measurable results. Tailored services to align with specific goals and requirements. Dedicated support and guidance throughout the process to ensure our digital marketing efforts yield the desired outcomes.

My role centers on developing and executing robust marketing strategies to fuel business growth. I lead a dynamic marketing team responsible for diverse areas, including advertising, branding, digital marketing, and public relations. I specialize in client acquisition, coordinating cross-channel campaigns, and optimizing messaging for peak performance. My expertise lies in growth marketing through innovation, market research, and data analysis. Additionally, I foster collaboration with agencies and vendor partners while managing lead qualification, sales coordination, KPI tracking, and ensuring our strategies align with the company's overarching vision.

Responsible for driving the growth and success of the company through strategic marketing initiatives. Focused on using data-driven strategies and innovative techniques to attract, retain, and engage clients. Growth strategies, data analysis, customer acquisition, conversion optimisation, retention and engagement, A/B testing, SEO and paid marketing, KPIs, marketing technologies.

- Set up/optimize digital advertising campaign (PPC/FB Ads) - Monitor/optimize rankings and organic performance - Website stakeholder. Monitor and audit website health and advice on changes for improvement. WordPress. - Marketing analytics. Google Analytics. Attribution models. Data Studio. Marketo. Salesforce. - Create digital content i.e. landing pages, social media adverts, tweets, news articles. - Research and analyze audience behaviour to optimize ads, content and posting strategies. - Manage Digital Ad Agency and website developer.

Promoted to this position I assist the Team Leader in the day-to-day running of a team of 21 people, including performance analysis, WFM, KPIs tracking, individual performance management (one to one meetings) and coaching. I am also responsible for the implementation and management of any new initiatives that could improve the revenue for the client, providing regular and ad hoc reporting, ensuring team management tools are kept up to date and performing the weekly global data analysis based on the team’s results that is presented back to Google.

Responsible for multiple tasks related to digital marketing and online advertising using Google AdWords such as: • Google AdWords content evaluation, performing data analysis and adjusting the different variables in order to increase the productivity of the ads using Google’s web based tools. • Development of an immediate and expert knowledge of all Google Policies (both public and internal) to be able to evaluate the content of web pages and assess their advertising performance. • Keyword selection, negative words elimination and SEO for Smart Campaigns. Due to the nature of this position which involves working with a daily significant volume of websites and data, the work has a direct impact on the customer so high quality deliverables must be maintained working with exceptional attention to detail and delivering optimal quality.

Emergency service, paediatrics department, GP surgery, psychiatric ward.