Maria Corina Serfaty

As President of the American Marketing Association at the University of Florida, a Top 5 Chapter internationally, I lead our executive board and oversee the strategic direction of the organization. I am responsible for guiding chapter operations, supporting professional development initiatives, building partnerships, and creating opportunities for our members to grow as future marketing leaders. I am passionate about fostering a collaborative, innovative environment where students can develop their skills, expand their networks, and make a lasting impact within the UF community and beyond.

Support the Senior VP of Marketing on campaigns for A+E, History, History2, and Lifetime across Latin America, collaborating with teams in Mexico, Colombia, Brazil, and Argentina to adapt strategies for regional audiences. Assist across several departments, including Marketing Affiliates (distribution), Creative Services (visual content), Consumer Marketing (on-air and digital promotions), and Public Relations. Contribute to the 2025 marketing calendar, help plan a high-profile convention featuring A+E, Sony, and Ole Distribution, and leverage AI tools like ChatGPT to support creative development in a bilingual, multicultural environment. I’ve also had the opportunity to attend high-level meetings, conference calls, and cross-functional presentations, which have enhanced my industry knowledge and leadership skills.

I lead branding and outreach efforts to enhance the organization's visibility and engagement. I develop and execute marketing strategies, manage social media presence, and collaborate with the executive board to promote events and initiatives. My role involves creating compelling content, strengthening community connections, and ensuring our messaging aligns with LAWIB’s mission of empowering Latina professionals in the business world.

As the Director of Sponsorships at AMA at UF, I have the privilege of building meaningful partnerships with companies that are eager to collaborate with us in shaping the next generation of marketing professionals. Together, we’re creating opportunities for students to grow, learn, and prepare for success in the marketing world.

Assisted Financial Director and Senior Accountant in key financial management tasks, led budgeting initiatives, and ensured compliance with expense reporting across 10+ countries.

Conducted market research during Covid-19, analyzing sales fluctuations and employee needs. Developed strategies based on survey responses to mitigate risks and improve satisfaction.

Adapted strategies for the production team during COVID-19, ensuring critical information was effectively communicated via radio segments. Collaborated with management to interpret government restrictions, preventing program cancellations and ensuring compliance.