Maria Salim

Senior Account Manager | CS | Product & Digital Solutions @ minu.co

About

Product Manager with 10+ years of experience in B2B marketing, strategic client management, and project delivery, with a strong background in digital environments, innovation, and digital transformation. Experience leading digital initiatives and product-related workflows, including Product Discovery, backlog prioritization, roadmap definition, and collaboration with cross-functional agile teams (Scrum/Kanban), connecting business needs, user experience, and value delivery. Proven track record working with large organizations such as Banco do Brasil and Petrobras, driving digital transformation initiatives and product evolution, with strong interaction across business, technology, and stakeholder ecosystems. Skilled in KPI tracking, product performance analysis, and identifying continuous improvement opportunities, with a focus on customer experience (CX) and business impact. Strong ability to navigate complex stakeholder environments, align cross-functional teams, and deliver results in dynamic and fast-paced contexts. Currently deepening expertise in Product Management through PM3, focusing on product strategy, discovery, metrics, and roadmap development. Interested in Product Manager or Product Owner opportunities, especially in data-driven, user-centric, and digital product environments. Open to connecting and discussing Product Management, digital products, and innovation. 📩 Contact: mariasalimaraujo@gmail.com

Country

Brazil

City

Federal District

Industry

Computer Software

Skill

Product Management, Product Discovery, Stakeholder Management, Metodologias Ágeis / Scrum, Product Roadmap, Gestão ágil de projetos, Customer Experience (CX), Digital Products, Estratégia de produtos, Métricas de Produto, Campanhas de marketing, Product Owner / Gestão de Produto, Martech, Atendimento ao Cliente / Gestão de Contas, Comunicação estratégica, Transformação digital, Planejamento estratégico, Customer Success, Gestão de stakeholders, Scrum / Metodologias Ágeis

Experience

Senior Account Manager | CS | Product & Digital Solutions

minu.co

2024-2 - Present · 2 yrs 8 mos

São Paulo, Brasil

Responsibilities: • Manage strategic relationships with key clients such as Banco do Brasil and Broto, leading digital product and platform initiatives • Act as a bridge between business stakeholders, technology teams, and agile squads to ensure alignment between needs and product delivery • Support backlog prioritization and product evolution in collaboration with product and tech teams • Monitor KPIs related to product performance and customer experience (CX), identifying improvement opportunities • Lead stakeholder communication and ensure alignment throughout the product lifecycle Impact: • Contributed to the evolution of digital platforms and loyalty programs, aligning business strategy with product execution • Strengthened relationships with key stakeholders through consistent and value-driven deliveries • Identified product and process improvement opportunities based on performance data and user feedback

Senior Product Owner

Brivia

2021-6 - 2023-12 · 2 yrs 7 mos

Порту-Алегри, RS

Responsibilities: • Managed digital products and transformation initiatives for key accounts (Petrobras and Banco do Brasil) • Led Product Discovery to identify business needs and product opportunities • Coordinated cross-functional agile teams (Scrum/Kanban) • Defined and prioritized product backlog and roadmap • Managed stakeholders and tracked product performance metrics Impact: • Acted as Product Owner in large-scale transformation projects for Petrobras • Improved operational efficiency by structuring workflows between business and tech teams • Delivered digital solutions focused on user experience and business value • Managed multiple strategic initiatives ensuring delivery within scope, time, and quality

Account Executive

FiELDS

2019-6 - 2021-7 · 2 yrs 2 mos

Brasília e Região, Brasil

Responsibilities: • Managed 360° communication projects (online and offline) • Planned and executed initiatives with cross-functional teams • Coordinated timelines, scope, and delivery processes • Supported public procurement processes and proposal development Impact: • Managed multiple accounts simultaneously, ensuring delivery quality and efficiency • Developed strong business and customer experience perspective applied to digital initiatives

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