Maria Rego

- Manage global roadmap for Starbucks At Home websites, ensuring alignment with accessibility standards and user needs. - Drive website maintenance, leading technical performance enhancements and translating business strategy into effective UX/UI solutions across 50 international markets. - Oversee agency relationships and coordinate work-streams while managing budgets and resources efficiently. - Collaborate with international stakeholders to deliver projects successfully and enhance cross-functional communication. - Implement data-driven decisions through Google Analytics to optimize user journeys and improve customer satisfaction.

- Led UX/UI and data analytics efforts for over 40 brand websites from Nestlé Health Science. - Utilized heatmaps, user click data, bounce rates, and error tracking to identify user pain points and friction areas. - Delivered data-driven audits and reports, leading to measurable improvements in user engagement and conversion rates. - Conducted A/B tests and implemented UX enhancements based on feedback from GetFeedback, Glassbox, and Google Analytics. - Collaborated cross-functionally with development and business teams to translate findings into impactful UX solutions.

- Educate and mentor aspiring UX designers at Flag, a leading professional school. - Deliver engaging classes on User Research, Information Architecture, and Design Thinking methodologies. - Develop course materials and hands-on projects that align with industry standards. - Assess student progress and provide constructive feedback to enhance learning outcomes. - Collaborate with industry professionals to ensure curriculum relevance and effectiveness.

- Spearheaded Returns Portal project, streamlining product returns and launching Refund Status feature, reducing customer support contact by 10% in 6 months. - Designed Premium Delivery UX feature, enhancing in-home assembly for beds and sofa beds, improving accessibility for elderly users. - Coordinated replatforming efforts, optimizing design and content for Emma website. - Conducted cross-functional discovery sessions with Product and UX teams, shaping website strategy based on user research and testing. - Implemented automation tools, saving over 80 hours of agent work in under a year.

- Designed a step-by-step fundraising user journey for integration into schools' and universities’ websites, increasing engagement and donations. - Improved CRM functionality by redesigning email marketing templates using Mailchimp as a reference, enabling easier use and quicker deployment by non-technical users. - Acted as a bridge between clients and product teams, influencing monthly bug fixes and roadmap improvements.

- Designed the UX for an internal booking tool, covering 80% of internal events and workshops at Siemens Tech Hub. - Led the UX/UI revamp of the UseIT Portal, aimed at empowering long-tenured employees with easy-to-understand guides on using Outlook, Excel, Skype, PowerPoint, and other tools. - Conducted user interviews and usability tests with older employees, many of whom had limited digital literacy, to ensure accessibility and simplicity. - Delivered UX workshops and “Tech Basics” sessions to promote digital adoption across teams.

Professional course focused on coding in HTML, CSS and JS.

E-learning platform of UX/UI Design.

An international reference e-learning platform of UX/UI education.