Maria Pulice
Head of U.S. & LATAM Marketing - Wholesale Banking @ Intellect Design Arena Ltd
About
I am a culturally savvy and results-driven Marketing Leader with over a decade of experience in B2B and B2C industries, specializing in strategic and brand marketing as well as partner engagement. I excel at driving brand awareness and enhancing customer experiences (CX) by leveraging data-driven insights across diverse regional and global markets. My expertise spans social, digital, traditional, with a focus on delivering innovative campaigns that generate measurable business outcomes. Leading a field marketing team encompassing data, social and digital channels, marketing operations, campaigns, events, and inside sales, I tailor every initiative to resonate with target audiences. Through collaboration with cross-functional teams, I develop cohesive strategies that align with business objectives. Trilingual in English, Spanish, and Italian (I'm half Peruvian and half Italian). I bring an open-minded perspective to my work, creating strategies that ensure strong ROI and build meaningful connections with customers. “A leader is great not because of his or her power, but because of his or her ability to empower others.” - John C. Maxwell
United States
New York
Computer Software
Key Performance Indicators, Customer Segmentation Strategy, Customer Marketing, Stakeholder Management, Social Media Measurement, Marketing Qualified Lead (MQL), Negotiation, Team Leadership, Strategic Partnerships, Marketing Leadership, Customer Data, Marketing Activation, Marketing Programs, Interpersonal Skills, Branding, Virtual Events, Regional Planning, Vendor Relations, Customer Engagement, Social Media Communications
Experience

Customer Engagement & Events - Americas | Retention | Appreciation | Advocacy | CX | UX
New York City Metropolitan Area
CUSTOMER SUCCESS COMMUNICATIONS MANAGER - AMERICAS • Work closely with Customer Success Team to improve onboarding and customer experience processes. • Lead initiatives to boost client retention, amplify customer appreciation programs, and maximize satisfaction, driving long-term loyalty and engagement. • Execute webinars, user groups, advisory board meetings, and networking events, to foster a sense of community and relationship building. • Build close alliances with operations, sales, product management, services and partner teams to enhance CX, create upsell opportunities and maximize customer lifetime value.

Employer Brand Global | Content Marketing | Storytelling | DEI | Events | Brand Awareness
New York, New York, United States
GLOBAL EMPLOYER BRAND MARKETING MANAGER • Collaborated and partnered with our Talent Acquisition, DEI, HR, Internal Comms & Brand teams worldwide to build a strong network of Temenos brand ambassadors, elevate our corporate culture, employee experience, and show why Temenos is employer of choice in the banking tech industry.

Marketing Director LATAM | GTM | Team Building | Demand Gen | Partner Marketing | Events | Brand
New York, United States
HEAD OF MARKETING, LATAM & CARIBBEAN • Developed and executed multi-channel inbound and outbound campaigns in support of regional sales objectives and goals. • Liaised with regional director, sales teams and partners on identifying top market opportunities and new market reach • Contributed 30-40% of lead generation to sales pipeline and 50% was influenced by marketing through growth marketing, events and brand awareness campaigns • Implemented account based marketing activities and hyper-personalized tactics to accelerate pipeline velocity to speed deal closure • Managed annual marketing budget and plan to maximize return on marketing investment • Led a team of 6 throughout NAM & LATAM

Curator/Blogger of Women in Tech Blog hosted on Temenos site
New York, United States
• Blogger and interviewer for "Women Wear Technology" hosted by Temenos. A special blog for women professionals to give advice, tips, point of views and share their stories and struggles of being a woman working in a wo-"man's" world.

Americas Field Marketing | Social Media | Events | Cross-Functional | Budgeting | Metrics | Lead Gen
New York, United States
REGIONAL MARKETING MANAGER - AMERICAS - Canada, United States and LATAM • Organized, planned and attended industry events and tradeshows for US, Canada and Latin America • Drove marketing efforts to increase pipeline and gain more market visibility • Managed Marketing Plan and Budget for Americas

Social Media | Digital Marketing | PR | Events | Brand Build
International Mobius
New York, New York, United States
FOUNDER and SOCIAL MEDIA SPECIALIST • Launched and maintained social media accounts and blogs for global clients in various industries. • Built brand awareness and grew followers. • Crafted and published relevant content; interacted with diverse audiences; analyzed strategies and metrics to improve engagement.

Social Media | Digital Marketing | Music | Field Marketing | Event Photography
New York, New York, United States
SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST • Created Loud.com photo blog for Hip Hop and R&B fans • Photographed artists, events and behind the scenes at video shoots • Edited videos and photographic footage to post and distribute virally • Developed online viral and video marketing campaigns • Part of marketing team which promoted and recruited artists for Battlerap.com

Marketing Specialist | Digital Marketing | Artist | Music Studio
Pure Records
MARKETING MANAGER • Responsible for creating, building and expanding start up label, Pure Records in U.S. • Developed and executed marketing plans and budgets for new and future record releases • Liaised with artists, managers, recording studios and distribution company
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