Mariano Said

In my current role at Liquid I.V., I spearhead the brand's influencer marketing initiatives, cultivating high-impact partnerships with celebrity talent and influencers to elevate brand awareness and drive household penetration. I have successfully increased DE&I within the brand's bottom-funnel influencer program by 30% and achieved an average of nearly 200M impressions on major brand campaigns. Key Responsibilities: • Craft and execute innovative influencer campaigns for all brand initiatives, effectively engaging target audiences • Oversee 50-100 quarterly influencer partnerships from inception to completion, ensuring seamless execution across all social platforms and the bottom-funnel influencer program on Meta platforms • Cultivate and manage high-impact partnerships with celebrity talent, enhancing brand visibility and credibility • Expertly manage a $1M+ annual influencer budget, maximizing ROI through strategic allocation and performance tracking via cutting-edge software (CreatorIQ, GRIN & Sprout Social) • Collaborate with Creative, eCommerce & Media, Finance, Legal, Partnership & Activations, PR, and Social teams to ensure cohesive integrated marketing operations that widen the impact of influencer partnerships • Work closely with the brand’s performance marketing agency partner to optimize boosted influencer content for maximum reach, engagement and conversions • Prepare detailed reports, analyze awareness and conversion metrics, and present key insights and successes to the C-Suite, driving informed decision-making

• Managed a portfolio of 10 mid-tier to macro-influencers, securing and overseeing paid opportunities including brand partnerships, appearances, licensing, and product development deals • Maintained talent email inboxes, coordinated complex scheduling, and managed travel logistics, ensuring seamless operations and timely execution of commitments • Created and tracked invoices, and prepared detailed monthly financial reports, ensuring accurate and timely financial management • Researched, identified, and outreached to a comprehensive list of brands and agencies for potential partnerships, successfully establishing and maintaining valuable contact relationships • Executed all talent deals from contract negotiation to completion, ensuring deliverables were submitted on time and met client expectations

• Provided key account support in media and VIP relations activities, including conducting research, developing compelling pitches, and performing benchmark assessments • Assisted in creating detailed client reports, including weekly, monthly, and campaign recaps, ensuring comprehensive and actionable insights • Managed calendars and supported weekly client calls by preparing agendas, taking detailed recaps, and ensuring follow-up on action items • Monitored, clipped, and tracked client media and social coverage, providing timely updates and insights to clients • Researched, identified, compiled, and outreached to comprehensive lists of potential influencers for various activations, including organic seeding/gifting, paid campaigns, giveaways, and sponsorships

• Evaluated incoming and generated offers through targeted brand outreach efforts, cultivating brand and agency relations for all clients • Actively built relationships with brand and agency contacts to pitch A-list celebrity clients for wide-ranging paid opportunities, including personal appearances, performances, advertising, social, and PR campaigns • Facilitated communications and oversaw the seamless execution of deals among clients and their management/legal teams, including preliminary contract negotiation, invoicing, travel arrangements, creative assets, deliverables, and recap reports • Managed office accounts and tracked/deposited all agency commissions, ensuring accurate financial oversight

• Assisted in the execution of celebrity brand partnerships and endorsement deals, ensuring smooth operations and timely deliverables • Answered and rolled calls, managed the partner’s calendar, handled office account management, submitted partner’s expenses, and tracked/deposited all agency commissions • Designed and edited client materials in PowerPoint/Google Suite and created blast email campaigns on Constant Contact/MailChimp to over 30,000 buyer contacts • Served as the Director of Artist & Brand’s Internship program; interviewed, recruited, and instructed 2-4 interns every semester in essential agency duties, including updating materials, market research, and effective talent pitching

• Led and supervised the Men's Department team, ensuring smooth daily sales floor operations and maintaining high standards of service • Demonstrated excellent interpersonal skills, fostering strong customer relationships and enhancing customer satisfaction • Capitalized on business opportunities while handling cashiering duties, including brand credit card applications and lead capture • Fostered effective communication within the team to consistently exceed department and store goals • Analyzed store reports to optimize daily sales performance and ensure key inventory is readily available

• Orchestrated daily media relations and secured top-tier media placements for a diverse client portfolio of over 10 major brands, including Alpha Industries, Depop, Kappa, K-Way, and NTWRK • Contributed to the development of comprehensive media strategies to optimize client media coverage • Provided end-to-end executive support and compiled weekly reports to assess and improve efforts • Proactively built, updated, and maintained media, VIP, and influencer lists to enhance outreach for media coverage and gifting efforts • Played a pivotal role in executing high-impact client projects, resulting in top-tier media coverage, including Under Armour x AWGE, Minnie Mouse's 90th Brunch & Style Suite, the 2018 Diamond Ball, and the successful launch of HYPEFEST

• Coordinated daily media relations for a diverse client portfolio of over 20 mid to large-scale brands, including Crazy Richard’s Peanut Butter, Phillip Stein, Skin Thesis, VeganSmart, and Worlds Away • Contributed to the development of media and influencer strategies aimed at increasing brand awareness • Created content calendars, news releases, pitch materials, and media, VIP, and influencer lists to facilitate effective outreach and garner media coverage • Supported executives by compiling comprehensive reports on a weekly basis, optimizing efforts and providing actionable insights • Efficiently managed PR showroom logistics, overseeing inventory and shipment to ensure operational efficiency

• Assisted daily media relations for over 10 mid to large-scale fashion and accessory brands, including Adrianna Papell, Daniel Patrick, Ryderwear, Seraphine, and ThirdLove • Maintained PR showroom organization and managed sample traffic with MAYVIEN, ensuring efficient operations and timely sample returns • Generated press reports, crafted pitches, and managed gifting efforts for media, VIPs, and influencers • Conducted thorough influencer research for gifting campaigns and supported media outreach • Provided support to key executives and managed ad hoc administrative duties, ensuring smooth office operations

• Provided general office support, including telephone management, filing, and mail distribution, ensuring efficient office operations • Created and updated office reports using a variety of computer software, and monitored social media to enhance the department's online presence

• Generated, researched, and pitched ideas to establish the institution for 4,600 prospective students, enhancing the institution's online presence • Stimulated and monitored traffic and blog comments using search engine optimization techniques, improving search engine rankings and engagement

• Facilitated transitional programs for over 2,000 incoming students, ensuring a smooth transition to campus life • Led approximately 60 students in workshops, presentations, and discussions, providing valuable perspectives on campus life

• Supported a diverse client roster, including ALEXACHUNG, Athleta, Colovos, Illesteva, Jijibaba, Kiisui, L'Agence, Luisa Beccaria, MISBHV, Noon by Noor, Slowear, Snow Xue Gao, and Willy Chavarria • Communicated with media and stylists to secure client coverage, resulting in increased media placements and brand exposure • Routinely created and managed press clippings, and tracked credits to ensure accurate and timely reporting • Maintained a thoroughly clean showroom to facilitate the trafficking and coordination of messenger services for press and celebrity samples through Empire Delivery Systems and Fashion GPS