Marianne Rittaud

1er fabricant de peintures indépendant de France, Unikalo a racheté fin 2023 la filière de recyclage des peintures CIRCOULEUR, que j'ai co-fondée en 2017. J'accompagne désormais Unikalo à renforcer sa démarche d'économie circulaire, aussi bien côté fabrication que distribution ♻️. Mes missions principales 👉 Décarboner les offres disponibles : ▪️ identifier de nouvelles filières de réemploi / recyclage, de nouvelles matières premières, des produits innovants à référencer en magasin ▪️ instruire la viabilité technique et économique des filières ▪️ mettre en place les filières et partenariats, accompagner et former les services en interne ▪️ suivre les performances environnementales, sociales, et économiques 👉 Devenir un acteur référent du bâtiment durable : ▪️ rejoindre et participer activement au développement de l'écosystème territorial innovant bas carbone ▪️ développer les démarches d'open innovation et soutenir les structures innovantes émergentes

Team for the Planet is a mission-driven company aiming to raise 1 billion euros to deploy 100 innovations fighting against global warming. We are the last generation with the opportunity to prevent a climate collapse. Let's take action together! 🌿

Pioneering in France, CIRCOULEUR manufactures and sells recycled acrylic wall paints, composed of over 90% unused paint leftovers. ♻️ We have created the first and only recycling branch in France, aimed at reducing the demand for virgin raw materials and preventing paint incineration. 🫶 Additionally, we are committed to Social and Solidarity Economy, facilitating the reintegration of individuals marginalized from the job market. 👉 Main responsibilities : co-managing the company and defining the Marketing, Communication, and Sales strategy (BtoB and BtoBtoC) 🤝 Key partners: ▪️ BtoB: Bouygues Construction, Eiffage, Cougnaud, Covivio, Vinci Construction, GA Smart Building... ▪️ BtoBtoC: 4Murs, Mr Bricolage, Brico E.Leclerc, Entrepôt du Bricolage... ▪️ Waste management: SARPI - Veolia

Launching solar electrification projects in rural Africa 🔆, in areas with no access to electricity. Responsible for marketing and sales strategy (BtoB and BtoC) and operational implementation: ▪️ Market research, product development & pricing, ▪️ Customer journey & communication plan, ▪️ Field training, performance monitoring... Key Achievement: Creation of "Moon," the first offering to provide energy, banking, AND digital inclusion in rural areas. Individual solar mini-kit providing access to 3 light points 💡, phone charging, remote payment, and digital content on smartphones (educational, economic, weather forecasts, etc.) 📱.

Designing, managing, and optimizing e-business journeys on the Client Portal (using SCRUM methodology) ▪️ Defining journey ergonomics, creating wireframes/user stories ▪️ Monitoring technical development, functional testing ▪️ Tracking performance (XiTi) and technical incident

Promoted to define and launch new offers and promotional plans, especially for developing the new “4G” network. Manage P&L; maintain and drive different projects simultaneously; work with PR, advertising, online merchandising, stores and call centers to develop strategies that increase sales.

Responsible for animating client base and adjusting old rate plans to maximize both customer value and loyalty; actively built campaigns to get prepared for the arrival of a new competitor on the market and resulting fall in prices; shaped the digitalization of customer relationship.

In charge of the operational management of 3 websites (USA/Canada EN&FR); took part in the success of the new brand strategy focusing on vegetable-based cosmetics.

• Defining and launching offers and promotional plans : strategic analyses and recommendation on the service range and on specific and targeted promotions • Co-ordinating the « Go to market » operation and mediating between diverse departments: sales, marketing, communication, legal department, after-sales department… • Analysing data and writing clear reports on sales and business intelligence

• Determining the retention strategy (how to keep customers from switching to competitors) • Building retention campaigns • Collecting information on clients and needs and assisting the development of new clusters among the 30 to 60 years old customers

• Generating reports on the consumer goods marketing mix • Redesigning and modelling business conditions and updating the 2008 price policy • Preparing trade talk • Elaborating and directing promotional plans