Marianne Kryhlmand

Depression Portfolio

Global Digital strategic lead including cross functional coordination Global Digital visual aid development Brand positioning evolution Customer Segmentation Creative brand campaign evolution Affiliate support and training Global Commercial Meeting lead Masterclass for psychiatrists lead

Digital lead including cross functional coordination Digital visual aid development Branded creative campaign development Customer Segmentation

Digital marketing lead including digital strategy development Congress management Affiliate support and training

Group account responsible for major accounts in online and offline digital marketing projects including CLM & multichannel marketing towards HCPs and patients Train the trainer Process development Startup

Client responsible for digital closed loop marketing projects for global clients in the pharmaceutical industry Train the trainer Process development Startup

An international MBA program with participants from all over the world (90% non-Danes). The Full-time MBA syllabus focuses on combining the latest research with practical hands-on cases and simulations. It is evaluated on the basis of a mixture of exams, papers, group-work, presentations and class participation. More information here: http://www.cbs.dk/content/view/full/52159

Responsible for marketing Seroquel and launching Seroquel Prolong. Plan and execute activities in the strategic brand plan including: Building and driving advisory boards with leading key opinion leaders. Strategic planning and brand positioning. Drive cross-functional teams (brand teams (including medical affairs, sales, market access, external affairs), launch teams). Assessing market dynamics and financial forecasting. Conducting and interpreting market research

Pre-launch of Revatio (sildenafil) for Pulmonary Hypotension including preparation of marketing plan and POAs (strategic and operational plan) and also responsible for QA project - TARGET. Strategic high-profile QA project which included a software program to identify treatment status in cardiovascular high-risk patients in general practice. Aim of QA project: To increase implementation of clinical guidelines. Potential participation of 3000 GPs. The project was implemented by 15 sales reps and three Key Account Managers

Marketing responsible for Diabetes-Lipids. Tasks included: Preparation of promotional platform. Close collaboration with key opinion leaders in diabetes and endocrinology. Close contact to ad agency. All marketing support for one sales force (6 reps). Responsible of sales training at sales conferences. Professional development of field force

Responsible for the KVIST project. QA project in General Practice with participation of 280 GPs Tasks included: Project management and control. Preparation of detailing aids. Close contact to and coordination of internal and external stakeholders and collaborators – steering committee, ad agency, market research etc. Successful milestones: Market research showed that GPs who had participated in KVIST had improved their conduct through benchmarking. Co-author of publication. KVIST was published in ‘Ugeskrift for Læger’ 2006;168(17):1640

An international MBA program with participants from all over the world (90% non-Danes). The Full-time MBA syllabus focuses on combining the latest research with practical hands-on cases and simulations. Covering business essentials, such as Management & Financial accounting, Corporate Finance, Marketing, Economics, HRM, Change management, as well as a range of electives (M&A, Corporate governance, International Negotiations, Managing Innovation). The program furthermore includes a leadership development programme aimed at improving management skills. It is evaluated on the basis of a mixture of exams, papers, group-work, presentations and class participation. More information here: http://www.cbs.dk/content/view/full/52159