Marianna Innocenti

•Led AMA’s social media brand strategy and creative direction, driving a 122% increase in engagement across social media platforms. •Collaborated with 17+ executive board members to develop integrated promotional campaigns for AMA's events and initiatives. •Executed 4+ brand and design initiatives, including serving as creative lead for the AMA Regional Conference, strengthening brand consistency and professionalism.

•Served as Project Lead for the AMA Case Competition team, managing weekly project updates, timelines, and deliverables to ensure on-time completion and alignment with national requirements. •Led coordination of a cross-functional team, facilitating meetings, assigning work-streams across research, strategy, financials, and creative execution. •Directed development and editing of the final marketing plan, aligning strategy with case competition criteria.

•Managed Study Edge’s marketing and PR initiatives, overseeing 3+ social media accounts, 40+ partnerships, email marketing, and campus campaigns to drive sustained audience engagement. •Developed a multi-campus expansion strategy that identified growth opportunities across 9+ colleges, for the business’s next phase of expansion to different colleges. •Recruited, onboarded, and managed the Spring 2026 interns, developing training documentation and workflow systems.

Client: La Llanada

Client: Belkin •Analyzed customer insights and competitor products to shape early-stage product concepts. •Delivered confidential market research and strategy to support client product development decisions. •Created 3 strategic recommendations for international company, Belkin, aligned with business goals and consumer demand.

Client: Belkin •Selected to join the first-ever SPARKS One team for the firm’s largest client, Belkin, with one representative from each department. •Consulted with clients on brand development and created 5+ website enhancements. •Designed a cohesive visual and verbal brand identity to support our strategies, including 2+ packaging updates, color palettes, 3+ social media videos, and brand messaging that reflects Belkin’s message.

Client: Samba Brazilian Kitchen

•Selected as one of top 100 business sophomores admitted to FLA out of the Warrington College of Business. •Built a data-driven growth strategy for a P&G-sponsored generative AI case competition, recognized for commercial viability and personalized user experience. •Utilized Emotional Intelligence Leadership (EIL) training and mentorship techniques to strengthen collaboration and interpersonal effectiveness when connecting with industry leaders and peers.

Course IDS 2935 taught by Dr. Stonecipher

•Selected to participate in the Management Leadership for Tomorrow (MLT) as a Class of 2028 fellow, a national leadership development program focused on career preparation, mentorship, and professional growth.

•Constructed weekly organic posts, graphics, and videos using Canva for 3+ of the company's social media platforms. •Scheduled content calendars and measured social media performance metrics on the website and socials to inform marketing strategy and evaluate reach engagement and effectiveness. •Consulted weekly strategy meetings to help shape and refine the brand’s social media identity, supporting campaigns center on mental health awareness and community.

• Designed digital slides displayed in the Heavener Common Area to promote study abroad programs, contributing to a 25% increase in student enrollment. • Managed front desk operations and assisted callers with inquiries, resulting in a 23% increase in call volume and improved student engagement. • Maintained organized student records, course equivalences, and appointment schedules using booking software and Excel to streamline office operations.

•Designed social media graphics that SGI displays on all social media platforms. •Developed and branded UF graphics and merchandise for the Student Government annual conference. •Analyzed the brand identity of UF's SGI page.

•Created 3+ weekly posts, graphics, and videos for all of the company's social media platforms. •Scheduled content calendars and measured social media performance metrics on the website and social media. •Consulted weekly with local realtors to create the personal brand identity for individual social networks, increasing brand awareness by 30%.