Marianna Polieva

- Developed and executed a communication and branding strategy, leading to a 10% increase in social media reach rate and higher customer retention. (Tool: Meta Ads Manager, Google Analytics) - Produced & optimized 60+ educational video scripts, increasing audience retention and driving long-form content engagement by 30%. (Tools: Grammarly, Language tool, Notion, Adobe Premiere Pro, Final Cut, ChatGPT for copywriting) - Managed 45+ influencer partnerships, securing strategic promotions that led to a 9% improvement in ROI. (Tools: TikTok Creator Marketplace, Instagram Insights) - Implemented omnichannel campaigns, increasing cross-platform engagement by 15%. (Tools: Hootsuite, Mailchimp, Google Analytics, Meta Business Suite) - Led a creative team of 4 specialists, boosting team efficiency by 10% through streamlined content workflows. (Tools: Notion, Discord, Asana, Slack)

- Managed content creation from concept development to copywriting, budget planning, production, publishing, and performance analysis. - Implemented paid advertising campaigns aligning with content plan and seasonal marketing to boost audience reach and engagement. - Conducted detailed performance analysis, achieving a 254% increase in Instagram followers and a 477% growth in Telegram subscribers. - Collaborated with the sales team to align marketing efforts with revenue goals, contributing to a 5% revenue growth. - Coordinated with teams, ensuring timely delivery of over 200 marketing assets, ensuring consistent brand voice across all platforms. - Produced and delivered ad video campaigns to increase lead generation using Ads manager by 20% through targeted video optimization strategies. - Conducted performance analysis using CJM, segmentation, and data-driven techniques, improving social media ROI by 25%.

- Managed trade marketing activities, including banks branch branding, materials for promotional campaigns for 10 000+ сlients and merch, optimizing $100K+ budget. - Coordinated with HR to organize corporate events that enhanced team morale and strengthened internal culture. - Organized PR campaigns, events, and media integrations strengthening brand credibility and increasing media reach by 40% - Represented the brand at Web Summit, creating interactive booth activities that secured international B2B partnerships. - Collaborated with cross-functional teams to implement creative problem-solving approaches. - Managed budgets across multiple campaigns, ensuring cost efficiency while exceeding ROI objectives.

- Provided expertise in go-to-market brand strategy for product launch and communication planning for small businesses, leading to a 25% increase in client acquisition. - Collaborated with design team and top management to deliver brand book and comprehensive guideline for product presentations. - Conducted competitive analysis and recommended improvements for brand identity, using SMART goal setting. - Developed content plan to enhance online visibility.

- Orchestrated luxury brand activations like the Ex Nihilo perfume presentation, ensuring a seamless and immersive experience for clients. - Produced high-quality photo & video content for new product launches and in-store events on Instagram & Facebook. - Managed daily Instagram Stories with interactive formats to boost audience engagement.-

- Conducted market research and analyzed consumer insights for product positioning (contributed to new product launch research, including organizing focus groups, tastings, and field observations). - Assisted in brand management and storytelling initiatives for marketing campaigns. - Supported product photoshoots and commercial content development. - Collaborated with the team to execute marketing activities across multiple channels.

- Planned seasonal marketing campaigns, increasing revenue by 15% during peak periods, optimizing new product development and improving marketing efficiency. - Conducted customer journey mapping and market research to identify growth opportunities. - Managed social media content creation and campaigns to increase engagement. - Provided support for branding initiatives and storytelling for product marketing. - Assisted in communication strategies aimed at enhancing brand awareness. - Executed ABC and XYZ analysis of the product portfolio to support the launch of new products. - Developed and implemented an omnichannel marketing strategy using SMART goals. - Conducted a comprehensive strategic marketing evaluation, including: PEST, SWOT, IFAS, EFAS analyses to assess internal and external factors. - Proposed enhancing competitive advantage by exploring innovative delivery methods and distribution channels, based on Ansoff’s Matrix, National Sustainable Development Strategy and Blue Ocean Strategy.

- Managed a large-scale quantitative field study involving over 500 respondents to identify customer behavior patterns and preferences. - Supervised data collection, ensuring accuracy and reliability for actionable insights.

- Led neuromarketing research & consumer behavior analysis, optimizing brand workflow efficiency. - Applied the 7P marketing framework, identifying key market expansion opportunities and retention strategies.