Marianna Murashko

Brand Strategist

About

I am a brand strategist and art director with over ten years of experience helping brands or companies find their core idea, positioning and direction to develop success. My greatest strengths is analysis, finding ideas and messages. I have a talent to see invisible connections and hear the people (clients and customers) for building powerful and personalised brand communications. I am passionate about helping brands to find what they are looking for and divide idea into action plans by uncovering new solutions, using new ways and tools.

Country

Germany

City

Berlin

Industry

Marketing & Advertising

Skill

Brand Strategy, Art Direction, Branding, Project Management, Creative, Communication, Slack, Teamwork, Motion Design, Advertising, Video Production, Illustration, Animation, Traditional Animation, Marketing , Commercials

Experience

Brand Strategist

Selfemployed in MMARStrategy

2023-12 - Present · 2 yrs 10 mos

Berlin, Kyiv, Poznan

→ Development of brand and communication strategies • Market Analytics • Customer Interviews • Problems and Insights defining • Target Audience Portrait • Positioning • Messaging • Brand Platform • Creative Brief • Communication Planning

Creative Producer and Strategist

Rebell. Design&Production Studio.

2022-3 - 2023-11 · 1 yr 9 mos

Poznań, Wielkopolskie, Poland

→ Development of brand and communication strategies → Development of ideas, slogans, brand identity, and campaign scripts → Art direction and supervision of photo and video shoots → Management of the entire project workflow and pipelines Clients: Mindspace, GLS, Aelia Duty Free, Euroclear, RUUKKI, Siba

Creative Director and Strategist

Vertigo Agency (Ukraine)

2020-7 - 2023-5 · 2 yrs 11 mos

Kyiv, Kyiv City, Ukraine

→ Develop brand and communication strategy → Create ideas, copywrites, ToV, messages and scripts for advertising campaigns → Develop the whole workflow of the project, pipelines → Take part in creating video-production → Present projects to client’s team Clients: Becherovka, Jagermeister, BRAVE! Factory, Kovalska, UPG, etc.

Chief Creative Officer

Wow-How Studio

2017-11 - 2020-7 · 2 yrs 9 mos

→ Head of the creative department → Manage all the creative processes from the beginning to the end of the project → Develop ideas, concepts, scenarios, storyboards, and visuals → Present ideas and negotiate with the client to understand all their needs Clients: TED Ed, Google, Mercedes, Oracle, HotSpotShield, Grammarly, etc.

Senior Lecturer

Kharkiv State Academy of Culture

2017-9 - 2020-6 · 2 yrs 10 mos

Kharkiv, Ukraine

Senior Lecturer

Kharkiv State Academy of Design and Arts

2011-9 - 2017-9 · 6 yrs 1 mo

Kharkiv, Ukraine

Chief Executive Officer

Lime-Line

2013-12 - 2014-12 · 1 yr 1 mo

Kharkiv, Ukraine

Art Producer

UpSale

2011-11 - 2013-12 · 2 yrs 2 mos

- project management - planning and building workflows - manage the team - managing the development of strategies and creative concepts - supervising projects - organization of the filming process in the studio and on location - conducting training

Animation Director

Novatorfilm

2010-2 - 2011-7 · 1 yr 6 mos

Киев

- script writing - creating storyboards - development and creation of characters - animation - working with a team of decorators, artists - editing and post-production - supervising on all stages of production