Marianna Akopian Massotti

• Editorial Design – Layout design for educational materials of Instituto de Corresponsabilidade pela Educação (ICE) “Projeto de Vida” course, including digital illustrations and image editing. • Visual Identity and Logo Design – Development of visual identities and institutional materials for various clients, with a focus on brand consistency and positioning.

• Development of communication strategies in collaboration with the marketing team, aligned with international brand guidelines. • Production of digital materials (corporate presentations, social media graphics, and video editing) and print materials (brochures, flyers, magazine ads, and banners). • Social media management: planning, design, copywriting, and performance analysis. • Planning and organization of corporate events, including the creation of graphic materials (backdrops, brochures, and giveaways). • Website redesign, front-end implementation, and content updates for SYSTRA Brasil, in collaboration with local and international teams.

Graphic Design / Publication design / Digital illustration • Creation of visual identity for print didactic material collection: books, brochures, school exams, manual and other publication • Design of graphics and illustration style; • Design of page layout structure for various print materials; • Define guidelines and prepare example materials. Web design / development • Design and create websites and hotsites; • Front-end development of web pages within the content management system (Wix and Wordpress); • Work closely with developers to make sure the HTML, CSS, and build tools make sense in the context of the technical architecture; • Assist content providers with updating website content.

• Migrate existing content from QuarkXpress to InDesign: layout formatting, graphics and illustrations editing; • Make changes on existing artwork; • Review print-ready files; • Participation on identity rebranding from concept to production: logo redesign; [stationery] business card, envelope, letter paper, folder, PowerPoint presentation template; brand manual and brand style guide.

Packaging and graphic design for board games, including logo creation, layout for boxes, game boards, cards, and other printed materials. Responsible for image editing and print-ready file preparation.

• Development of Point of Sale materials (totems, flyers, displays). • Packaging design and materials for board games (logo, box layout, game board, cards). • Creation of digital mockups for commercial presentations and portfolios. • Visual identity development (logo, business cards, flyers, institutional layouts). • Design proposals for catalogs, books, and magazines. • Final artwork, image editing, and preparation of materials for print.