Mariana Ribeiro

Senior Media Analyst @ WPP Media

About

Performance-driven Media Analyst with experience across programmatic and paid media, managing campaigns for global and regional clients such as Google and BRF. Strong background in campaign optimization, data analysis, and performance strategy, with hands-on experience in DV360, CM360, Google Ads (PMax, Demand Gen), and SA360. Focused on driving scalable growth through data-driven decisions, continuous testing, and full-funnel optimization. Experienced in building dashboards and translating data into actionable insights to support business objectives. Collaborative and results-oriented, with experience working alongside global teams and contributing to strategic decision-making.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

English, ROAS Optimization, Strategic Thinking, Analytical Skills, Cross-functional Collaborations, Data-driven Decision Making, Performance Management, Media Strategy, Mentoring, Forecasting, SA360, Problem Solving, Data Visualization, Strategic Insights, Digital Strategy, Online Campaign Management, A/B Testing, Looker Studio, KPI Reporting, Performance Analysis

Experience

Senior Media Analyst

WPP Media

2026-3 - Present · 7 mos

São Paulo, Brasil

Client: Google Lead end-to-end media strategy for performance campaigns; Own campaign performance, focusing on scalability and efficiency (CPA, ROAS); Drive strategic optimizations based on data analysis and business goals; Manage campaigns across DV360, CM360, Google Ads (PMax, Demand Gen) and SA360; Partner with stakeholders to align media strategy with business objectives; Mentor junior team members and support their development.

Media Analyst (Mid-level)

WPP Media

2024-9 - 2026-2 · 1 yr 6 mos

San Paolo, SP

(Formerly EssenceMediacom) Client: Google & BRF Managed and optimized performance campaigns across DV360, CM360, Google Ads (PMax, Demand Gen) and SA360; Analyzed campaign and conversion data to drive optimization strategies and sustainable growth; Built dashboards and reports in Looker to deliver insights and support decision-making; Conducted A/B tests and implemented best practices to improve campaign performance; Collaborated with global stakeholders to ensure media efficiency and business results.

Junior Media Analyst

WPP Media

2022-10 - 2024-8 · 1 yr 11 mos

San Paolo, SP

(Formerly EssenceMediacom) Client: BRF Executed and optimized programmatic campaigns across DV360 and CM360 for branding, awareness, consideration and conversion objectives; Supported dynamic creative optimization (DCO) projects to enhance ad relevance and performance; Monitored campaign performance and implemented ongoing optimizations to improve efficiency and results; Developed reports and performance analyses using Looker Studio to support decision-making; Applied programmatic best practices and stayed up to date with market trends.

Digital Media Intern

WPP Media

2021-3 - 2022-9 · 1 yr 7 mos

São Paulo, Brasil

(Formerly Blinks Essence) Client: BRF Supported campaign setup and trafficking in DV360 and CM360; Assisted in campaign monitoring and basic performance analysis; Helped build and maintain reports and dashboards (Looker); Provided operational support to the media team