Mariana Bertolde Martins
Associate Brand Manager - Cereals Category @ Mars
About
Brand & Marketing professional with 5+ years of experience across FMCG and technology-driven businesses, building growth strategies, leading innovation and managing brands with a focus on long-term equity, business performance and sustainable growth. Currently Associate Brand Manager at Mars Snacking, combining strategic brand management with strong analytical capabilities to drive portfolio decisions, integrated campaigns, go-to-market strategies and P&L performance. With an engineering background, I bring a data-driven and problem-solving mindset to connect strategy, creativity and commercial impact. Passionate about turning complexity into clarity and building brands that create meaningful value for consumers and businesses. | BR Citizen | EU Citizen
Brazil
São Paulo
Food Production
Marketing criativo, Campanhas, Atenção a detalhes, Campanhas de marketing, Métricas de desempenho, Desenvolvimento de produtos, Perspicácia comercial, Bens de consumo embalados, Varejo, Gestão de inovação, Desenvolvimento de marcas, Inovação de produtos, Data Analysis, Product Marketing, Market Planning, Problem Solving, Strategy, Positioning (Marketing), Analytical Skills, Product Launch
Experience
Associate Brand Manager - Cereals Category
Mars
San Paolo, SP
Key Responsibilities: * Market analysis and monitoring to identify opportunities and guide strategic direction. * Monitoring and analysis of P&L to ensure profitability and support financial decision-making. * Leading new product launch projects aligned with corporate strategy, coordinating multidisciplinary teams. * Full brand management, making data-driven decisions based on in-depth analysis. * Planning and executing integrated campaigns in partnership with communication and trade marketing teams to drive brand performance. * Active participation in product decisions, including formulation, packaging, pricing, distribution, and market positioning.
Associate Brand Manager - Cereals Category
Kellanova
São Paulo, São Paulo, Brazil
Associate Brand Manager - Cookies & Pasta Categories
Kellanova
San Paolo, SP
Graduate Leadership Program
Kellanova
São Paulo, Brazil
This program has job rotations in relevant and strategic areas of the company with main focus on developing projects, solving problems and learning about the areas. The main goal of it is to develop future leaders of the company.
Analista de marketing
IndustriALL
• Gerenciamento e criação de conteúdo de Marketing Digital; • Gerenciamento de mídias digitais; • Participação no projeto de rebranding da empresa; • Gerenciamento de campanhas de tráfego pago; • Realização de pesquisas de mercado (B2B); • Atuação no plano de internacionalização; • Prospecção de oportunidades de inovação aberta nacionais e internacionais.
Marketing Specialist
IndustriALL
Vitória, Espírito Santo, Brazil
• Análises de Concorrência • Realização de Briefings de Conteúdo • Criação de Artes • Pesquisa de Mercado • Prospecção de oportunidades de inovação aberta
Business Developer
IndustriALL
• Inteligência Comercial • Prospecção de leads • Apresentações comerciais • Demonstrações da plataforma aos clientes • Negociações e fechamento de contrato
Food Service
Wilderness Resort in Wisconsin Dells
Estagiária de Suprimentos
Edili Empreendimentos Eireli
• Cotação de materiais de obra de diferentes partes do estado; • Negociação e compra com fornecedores; • Elaboração de relatórios de estoque de materiais do almoxarifado; • Lançamento de notas fiscais no sistema
Assessora de Relações Institucionais
Semana da Engenharia
Vitória, Espírito Santo, Brasil
° Prospecção de empresas; ° Responsável por conseguir apoio ou patrocínio para realização do evento; ° Negociação para fechamento de contrato.
Membro de equipe de vendas
AIESEC no Brasil
Vitória, Espírito Santo, Brasil
° Prospecção de intercambistas; ° Apresentar a cidade de Vitória aos intercambistas interessados; ° Passar o bastão para o time de vendas realizar a venda.
Education
Insper Instituto de Ensino e Pesquisa
Marketing management
Ufes - Universidade Federal do Espírito Santo
Engenharia Civil
Mariana Bertolde Martins's Contact Information
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