Mariana Senhore

Diretora de Marcas Próprias @ Farmácias Pague Menos

About

More than 20 years of work experience in multinational companies (PepsiCo, Nielsen, J&J and Galderma) and Retailer (RD and Pague Menos) with a comprehensive knowledge of Marketing, Trade Marketing and Business Intelligence. Over the last years I have developed myself from strategy to execution with different business types, sizes and cultures. I am driven by results and have high level of energy to connect and lead teams. People development skills

Country

Brazil

City

São Paulo

Industry

Retail

Skill

Marketing Management, Marketing Strategy, Product Management, Product Marketing, Estatísticas sobre clientes, Gestão de marketing, Marketing de produtos, Estratégias de marketing

Experience

Diretora de Marcas Próprias

Farmácias Pague Menos

2025-4 - Present · 1 yr 6 mos

Ass. Director: Marketing & Innovation - Private Label

RD Saúde

2021-5 - 2025-4 · 4 yrs

São Paulo, Brasil

Lead innovation strategy and execution for the entire portfólio of Needs brand; Reshape business strategy and build brand awareness; Guide digital innitiatives. Manage daily business and P&L. Develop people and build high performance team

Sr Brand Manager

Johnson & Johnson

2018-4 - 2021-5 · 3 yrs 2 mos

São Paulo, Brasil

SR BRAND MANAGER Responsible for Suncare Brands. Restage Suncare business (Solaris). Build annual brand planning. Reshape Sundown business. Launch NTG Sun Fresh Dermcare line. Lead digital & social media initiatives. Develop pipeline & commun. for Sundown. Summer plan development and execution

Group Marketing & Trade Manager

Galderma

2017-2 - 2018-4 · 1 yr 3 mos

Brasil

Lead a team responsible for Marketing & Trade Marketing of Cetaphil (face, body and sun) and Soapex brands. Develop strategic and annual planning. Manage P&L Top & Bottom line. Plan & orient POS activation connecting to sales team. Review global pipeline strategy as member of Global Project Up. Results: - Global approval to lead and produce locally suncare plaftorm (launched in Aug-17) - Cetaphil winter plan reaching share of market record with 10,7% and 23,2% in units and liters respectively in 2017 - Change of negative sell out trend of Soapex with less than 1 year of management

Sr Brand Manager - Cetaphil

Galderma

2014-11 - 2017-2 · 2 yrs 4 mos

Brasil

Responsible for Cetaphil Marketing (face & body).Develop strategic and annual planning. Manage P&L Top & Bottom line. Revamp portfolio packaging. Create local up claim for Restoraderm to develop a new HCP KV and campaign. Results:

Brand Manager - Neutrogena

Johnson & Johnson

2011-10 - 2014-10 · 3 yrs 1 mo

Responsible for Neutrogena Marketing (face & body).Build annual brand planning. Launch of make-up removal line with 360 activation plan. Plan & monitor media investments. Lead digital & social media initiatives BRAND ASSITANT Neutrogena: Support to launch Neutrogena Sun Fresh launch reaching leadership in Pharma in 3 months. Build Digital and PR plan. Lead sales upfront presentations and S&OP Make Up. J´s baby: Hair Care, Lotion, Oil, Wipes, Powder and Bar Soap. STRATEGY & INTELLIGENCE ANALYST Responsible to analyze and suggest routes to increase brands performance within clients