Mariana Sandini Scarlate

• Projetar e monitorar indicadores-chave de desempenho (KPIs) para programas de treinamento aplicados em Vendas e Pós-Vendas das concessionárias • Gerenciar e otimizar os ambientes de treinamento dentro do LMS, garantindo seu funcionamento correto e acessibilidade • Coordenar a criação, o design e a distribuição de boletins informativos internos "Newsletter LAM" com informações relevantes sobre programas de treinamento e desenvolvimento. • Gerar relatórios e análises de treinamento, propondo melhorias com base nos dados. • Colaborar com diferentes áreas para identificar necessidades de treinamento e aprimorar a estratégia de aprendizado. • Garantir a atualização e a manutenção do conteúdo no LMS. • Suportar o planejamento e execução de eventos de Treinamento.

• Creation of Detailed Reports and Insights: I created detailed reports and insights based on training data, facilitating the analysis of effectiveness and strategic decision-making; • Global Team Communication Management: I managed direct communication with the global team for problem resolution and implementation of improvements in the training system; • Learning Management System (LMS) Management: I was responsible for managing the Learning Management System (LMS), ensuring its efficiency and compliance with training needs; • Leadership in LMS Platform Transition: I led the deployment in Brazil during the transition from the Cornerstone platform to SuccessFactors in the company's training management system, coordinating the migration and conducting platform testing; • Translation of Training Materials: I translated training materials from English to Portuguese, ensuring accessibility and understanding of the content for local employees.

• Preparation of Training Announcements and Schedules: I prepared training announcements and schedules, organizing sessions and informing participants about dates and requirements; • Eligibility Analysis: I analyzed the eligibility of candidates for training, ensuring the suitability of participants to the specific needs of the courses offered; • Creation of Training Lessons: I created training lessons, developing didactic and interactive content that facilitated learning and practical application of knowledge; • Control of Training Activities: I controlled activities such as schedules, invitations, and session tests, ensuring the organization and efficiency of the sessions; • Support for Dealer Network: I supported the network by creating and granting access, addressing general requests from the dealer network, managing enrollments, and overseeing the training system; • Management of Training Payments: I managed the payment process for training, ensuring financial transparency and accuracy.

• Assistance in Developing Digital Marketing Plans: I assisted in developing digital marketing plans to support commercial goals and strategic objectives in the Latin American region, covering B2B, Digital Marketing, Digital Sales, and E-commerce; • Execution of Digital Projects: I executed digital projects, including launching campaigns and developing podcasts, increasing brand visibility and engagement; • Metrics and Reporting Management: I created dashboards and prepared campaign metric reports to monitor performance and optimize future strategies; • Creation and Sending of Email Marketing: I developed and sent email marketing campaigns, aiming to improve direct communication with customers and enhance conversions; • Lead Analysis: I analyzed leads generated by campaigns, contributing to the evaluation of marketing strategy effectiveness and making necessary adjustments to maximize results.

The course aims to develop competencies in luxury brand management, marketing, international operations, and retail strategies, combining theoretical knowledge with practical experience, including case studies and interactions with industry professionals. The objective is to equip students with an understanding of the dynamics and particularities of the luxury segment, preparing them to lead innovations, manage prestigious brands, and create exclusive experiences that meet the expectations of a sophisticated and demanding audience in a global context.

The objective is to train professionals to effectively operate in the luxury and fashion sectors, combining knowledge of business management, luxury marketing, and branding strategies. The course prepares students to face the challenges of the high-end global market, offering an in-depth understanding of consumer trends, market dynamics, and business operations specific to these segments.

The objective is to train creatives and strategists capable of developing impactful advertising campaigns and effective marketing plans. This course offers a solid foundation in communication theory, advertising creation techniques, media planning, consumer behavior, and digital strategies. It prepares students to conceive, implement, and manage communication and marketing strategies that strengthen brands, promote products and services, and engage the target audience, both on traditional and digital platforms.