Mariana Patricio

• Supported the International Rheumatology Brand Team in developing the brand plan for a new indication with a global launch planned for 2026. • Adapted global strategy for affiliates, ensuring consistency, clarity, and a strong patient-centric focus across different markets. • Translated and contextualized global guidelines into locally applicable solutions, strengthening the value proposition for patients and stakeholders.

• Led high-performance teams, fostering a collaborative culture. • Designed and managed Patient Support Programs (PSPs), discount initiatives, diagnostic services, and other patient-journey solutions. • Identified pain points, barriers, and opportunities, applying insights to improve programs and materials. • Developed multichannel communication and engagement strategies. • Worked cross-functionally with Commercial, Legal, Compliance, and Medical teams, as well as external partners and vendors. • Ensured regulatory compliance (ANVISA, LGPD/GDPR, pharmacovigilance) and governance. • Defined and monitored KPIs and quality metrics for patient experience programs. • Collected, analyzed, and implemented feedback and data from patients, NGOs, associations, and caregivers. • Managed projects, budgets, timelines, and strategic partnerships (technology, healthcare, telemedicine). • Participated in internal committees, innovation initiatives, and patient-centric clinical study design. • Identified and led continuous process improvement opportunities across operations.

• Drove Launch Excellence initiatives, focusing on New Assets and Line Extensions, ensuring integrated planning and high-impact execution. • Led Portfolio Management initiatives, supporting strategic prioritization and data-driven decision-making. • Mapped and improved processes, identifying simplification opportunities, efficiency gains, and stronger governance. • Facilitated Design Thinking workshops to promote structured ideation, multidisciplinary collaboration, and customer-centric solutions. • Developed and implemented innovative initiatives connecting strategy, creativity, and execution to generate sustainable business value.

• Designed, built, and implemented new projects and services for patients enrolled in AbbVie’s Patient Support Programs, enhancing product value propositions and market differentiation through improved patient experience. • Developed integrated digital solutions to deliver more effective experiences for multiple stakeholders. • Created dashboards to monitor key PSP KPIs, enabling insights and strategic discussions with internal and external clients. • Managed the Treatment Initiation Program (PIT), from portal and internal system development to medication logistics and delivery to patients. • Developed new initiatives with internal stakeholders to better serve payers, healthcare professionals, and patients, maximizing product impact and service quality. • Supported the development of Patient Support Programs for newly launched products.

• Led and oversaw drug safety management activities, including adverse event reporting and regulatory compliance, ensuring alignment with global pharmacovigilance standards. • Acted as a key contributor in internal and global audits, led training initiatives for Latin American affiliates, and represented AbbVie Brazil in global governance forums.

• Responsible for the collection, analysis, and management of drug safety data in compliance with national and international regulatory requirements (ANVISA, EMA, FDA). • Supported the design and delivery of technical training programs, compliance processes, and preparation for internal and global audits. • Actively contributed to continuous improvement of pharmacovigilance operational workflows and alignment with the company’s global policies.