Mariana Charria Rojas
Marketing Material Planning @ Temu
About
Bilingual Audiovisual and Multimedia Communicator passionate about content creation and digital marketing. I am a creative, proactive person with four years of experience in content creation, social media marketing and video editing for several clients in industries such as fashion, beauty, start-ups, food, etc.I have worked with international clients for over four years, developing intercultural skills and a high level of English proficiency. I am highly skilled in video editing in Premiere, DaVinci Resolve and CapCut. Also, I am proficient in the Adobe suite.
Colombia
Bogota
Marketing & Advertising
Inteligencia artificial, Marketing en Tiktok, Producción de vídeo, Storytelling, Creación de contenidos creativos, Redacción, Identificar oportunidades, Diseño gráfico, Vídeo, CapCut, After Effects, Posproducción de vídeo, Edición, Creatividad, Marketing de redes sociales, Gestión de medios, Marketing para restaurantes, Creación de contenido, Marketing digital, Programas de diseño Adobe
Experience

Marketing Material Planning
- Responsible for creating different language version marketing material of Colombia to attract users, including brand advertisements, landing pages, product pages, social media, etc. - Proofreading and editing marketing content of different language before publishing.

Mockup Artist
Mockup Artist in Photoshop for clients of Aaron Chang, a renowned photographer from the United States. - Created mockups for over 400 clients across the United States. - Developed intercultural skills through constant contact with staff from another country. - Provided support with administrative tasks related to this activity.

Video Content / Retail Marketing Specialist
- Develop and execute content strategies for OPPO’s official retail TikTok Account. - End-to-end content creation: concept development, copywriting (captions), scriptwriting, filming, and high-quality video editing. - Plan and manage monthly content calendars aligned with product launches, key features, and current digital trends. - Leverage generative AI tools to optimize creative workflows and enhance content quality. - Adapt and implement social media trends to increase brand relevance and audience engagement. Key Achievements: - Grew the TikTok account by +50,000 followers in 3 months, building a highly engaged brand community. - Generated +8 million organic views within 6 months of activity. - Produced viral content reaching +4 million organic views with a 5.6% engagement rate (ER). - Achieved an average watch time of 7–10 seconds across most videos, demonstrating strong audience retention and interest.

Content Creator
Remote
- Created ad content for brands across multiple industries, including beauty, healthcare, food & beverage, and more. - Developed innovative concepts designed to capture attention, increase watch time, and drive engagement with brand messaging. - Produced high-impact video content using advanced audiovisual techniques such as lighting, color, camera-movement, and styling. - Delivered creative solutions while maximizing available resources and consistently working within budget. Achievements: - Produced up to 8 high-quality video assets per day, maintaining strong visual standards and creative consistency. - Collaborated with 20+ brands across the United States, adapting content to diverse audiences and brand identities. - Recognized for exceptional quality of work for two consecutive months.

Video Editor and Content Creator
Creatik Studios
I offer services in Video Editing, Email Marketing, and Content Creation: • Development of content calendars aligned with the brand for chan- nels like LinkedIn, Instagram and Tiktok. • Creation of riptwriting and copys for captions of Social Media. • Recording and editing videos for Instagram and TikTok, focused on capturing attention and driving engagement.

Social Media Manager/Video Editor
Support for the marketing team in various editing tasks for clients in the beauty and lifestyle sectors. - Post-production of videos for Instagram and TikTok. - Adaptation of videos to different formats. - Ad editing for Meta. - Graphic design of Email Marketing pieces.

Content Creator
Pash S.A.S
Bogotá
Content Creation for Patprimo, OSTU, and Seven Seven. - Plan, record, and edit videos for Instagram and TikTok aligned with each brand's monthly strategy or current campaign. - Create and write the copy for Instagram stories for each brand, aligned with the global social media - strategy. - Provide live event coverage and real-time video editing. Achievements: - Participated in the entire launch process of OSTU, covering its opening event live with over 2,000 attendees. - Created content for more than 6 big bet campaigns for Patprimo, OSTU, and Seven Seven in 2023 and 2024.

Marketing Intern
Bogotá, Distrito Capital, Colombia
Restaurant marketing intern for the MAC region (Colombia, Costa Rica and Dominican Republic) -Weekly development of InApp communications for the three countries for Key Accounts and City Key Accounts. - I participated in the planning and execution of marketing strategies for the launch of Key Accounts and City Key Accounts in the app such as McDonald's in Colombia and various local restaurants in Colombia and Costa Rica. - Developed communications for restaurateurs, such as social media templates and content creation guides in Canva. - Traffic management and constant communication with the external advertising agency.

Communications Trainee - Asalvo
Bogotá, Distrito Capital, Colombia
- Planning, execution, and production of audiovisual content for the foundation's social mediachannels using programs such as Adobe Premiere, Illustrator and After Effects. - Creation of social media strategies for projects such as “Plan padrino acuático” and “Curso de operaciones para piscinas y estructuras similares”
Mariana Charria Rojas's Contact Information
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