Mariana Santos

As a Senior Account Manager, I lead strategic partnerships with enterprise and mid-market clients across the Technology, Benefits, Financial Services, Education, and Telecom industries, helping them achieve meaningful business results through LinkedIn’s advertising and marketing solutions. I oversee account operations within the sales organization, prioritizing key initiatives, ensuring high-quality execution, and maintaining accountability for quarterly business goals. I am responsible for full-cycle campaign support, including troubleshooting and continuous performance optimization. I collaborate closely with agency partners and clients through recurring strategic meetings, status updates, and on-demand requests, delivering a consultative experience grounded in data and insights. I use market intelligence and platform analytics to craft compelling narratives that align client objectives with effective media strategies focused on long-term growth. My role includes active campaign optimization, from audience definition and creative messaging to performance monitoring and ongoing adjustments, to maximize return on investment. I also drive adoption of new platform features, including AI-powered tools and advanced measurement capabilities, with a focus on accelerating client success and operational efficiency.

As a Client Solutions Manager (Account Manager), my primary role centers on enabling my clients to achieve success in their marketing campaigns, focusing on both branding and performance. This involves preparing reports, conducting analysis, and providing insights for campaign optimization. I develop tailored campaign strategies, identify upsell opportunities, and manage the execution of annual agreements. I also support marketing professionals in lead generation, performance measurement, and brand strategy. Additionally, I deliver training on Best Practices for Product, Content, and Campaign Management to clients and agencies. I oversee a diverse portfolio of industry verticals, including Technology, Professional Services, Telecom, Benefits and Financial services, tailoring my support to meet the specific needs of clients in each sector.

I was responsible for the creation and implementation of the LinkedIn EDUK project, aimed at educating clients in Brazil and Latin America about LinkedIn's advertising solutions. I conducted '1 to many' webinars for clients with smaller investments and provided personalized support in '1:1' sessions for large accounts with corporate service, helping them manage their campaigns in LinkedIn's Campaign Manager. The project aimed to empower clients to optimize their campaign performance, improving the results of their digital marketing strategies, and enhancing education about LinkedIn's Marketing Solutions in Brazil and Latin America.

I worked as a Supplier Relations Intern at LeasePlan, responsible for contacting repair shops and insurance companies specializing in fleet maintenance across various regions of Brazil. My activities included prospecting and engaging with suppliers to ensure proper vehicle maintenance, registering new suppliers in the system when needed, and supporting the invoice payment process. This experience allowed me to develop skills in negotiation, supplier management, and administrative control, contributing to the optimization of the fleet maintenance process.

I worked as a Sales Intern at Swift stores, performing both customer service responsabilities and supporting store management activities. My responsibilities included product sales, assisting customers with their purchases, organizing stock and shelves, and helping the store manager with administrative tasks, inventory control, and sales goal planning. This experience allowed me to develop skills in customer service and retail operations.

I worked as a Corporate Sales Intern at Flora Cosméticos, responsible for mediating B2B sales of cleaning and personal care products. My focus was on serving small and medium-sized markets and supermarkets in the São Paulo metropolitan area, ensuring the prospecting of new clients, maintaining commercial relationships, and increasing the brand's product presence in these establishments.