Marian Metsar

Project Manager @ Marketing Sharks

About

Passionate about driving companies to exceed their marketing goals, I thrive on innovation and a continuous flow of fresh ideas. My expertise spans crafting impactful marketing strategies and developing ad campaigns that captivate and deliver results. When I'm not brainstorming, you can find me kitesurfing, capturing edgy photos, or climbing mountains. Key Achievements Brand Builder at Spacedrip Led the development of Spacedrip’s brand and website from the ground up, including budgeting, long-term planning, and managing a small team. Successfully positioned Spacedrip as a key innovator in the water reuse sector. Data Analysis & Optimization Expert As an Amazon PPC Specialist at Baka OÜ, I analyzed various data to optimize campaigns, increasing sales by 30% while maintaining targeted ACOS. I built campaign structures based on the conducted market and keyword research and optimized them based on performance data. Additionally, I generated out-of-stock and KPI reports, ensuring a clear overview of the campaigns for strategic adjustments. Instagram Growth Expert Grew @fixieprincess to 16k followers organically, with frequent Explore page features. Collaborated with top brands like Adidas and Skream Bikes. Strategic Marketing Planner The driving force behind a six-month marketing launch for an electric scooter business, boosting their Google ranking to second place and establishing their dominance in Tallinn's market. Commercial Photography Specialist Created compelling visual content that drives engagement and brand recognition as a freelancer. Portfolio: cherrydeck.com/sisalik

Country

Estonia

City

Tallinn

Industry

Marketing & Advertising

Skill

Consumer Behavior, Brand Performance, Return on Investment, Performance Monitoring, Media Outreach, Market Analysis, Consumer Goods, Startups, Landing Pages, Analytical Skills, Teamwork, Customer Relationship Management (CRM), Social Media, Search Engine Marketing (SEM), Branding & Identity, Web Analytics, B2B Marketing Strategy, Business-to-Business (B2B), User Experience (UX), Online Marketing

Experience

Project Manager

Marketing Sharks

2025-4 - 2026-3 · 1 yr

Leading client acquisition and managing marketing projects for a digital marketing agency focused on web development, SEO, and paid advertising. Leading website development projects from planning and UX to launch, coordinating designers and developers. Managing Google and Meta Ads campaigns Responsible for the full sales process from lead generation and outreach to closing deals and onboarding clients. Led the agency’s rebranding and new website project, including positioning, structure, and vibe.

Marketing Manager

Spacedrip

2022-4 - 2025-1 · 2 yrs 10 mos

Tallinn

Leading the marketing for a cleantech startup specializing in wastewater treatment and water reuse systems from scratch. B2B Led the development of the Spacedrip brand and website from the ground up with a small team. Managed marketing budgets and developed long-term strategic plans that aligned with business goals, ensuring sustainable growth. Launched and optimized digital marketing campaigns, driving brand awareness, employer branding and lead generation. Built an easy to use partner program for resellers for all marketing and sales materials.

Amazon PPC specialist

Baka PPC Agency

2019-8 - 2023-9 · 4 yrs 2 mos

Amazon PPC specialist at Baka OÜ Creating effective and easy-to-maintain campaign and keyword structures. Analyzing the market and creating keyword reasearches. Optimizing campaigns for the targeted ACOS. Creating Out-of-stock and KPI reports on a monthly basis. Improved the sales by 30% in 6 months with the same targeted ACOS, revenue 1 mil.

Event Manager

Kodubaar OÜ

2020-8 - 2022-6 · 1 yr 11 mos

Tallinn, Harjumaa, Estonia

Marketing Specialist and an event manager at Karakter bar. Planning and advertising events, like new beer launches, quiz nights, and other events. Managing the social media accounts, creating content, and designing materials. Organized an event that made record revenue of 12 times the income compared to a regular day.

Brand Manager

Voltride

2020-6 - 2021-8 · 1 yr 3 mos

Tallinn, Harjumaa, Estonia

Brand manager of Onewheel in Voltride. Everything associated with the Onewheel brand - attending events and creating social media advertisements, content creation. Introduced Onewheel to Estonian market and fulfilled the yearly sales target.

Project Manager

Fixus Lasnamäe

2018-11 - 2019-7 · 9 mos

Tallinn

The team leader of the UT Marketing club. Our goal was to raise brand awareness of Fixus Lasnamäe among local car and bicycle owners. We reconstructed or created all social media and Google accounts, generated new marketing campaigns, and redid all of the interior shop design. We also organized a family-oriented 2-day bicycle event Fixus Cup.