María Moreno Castillo

Opening of Audible – Amazon's – markets in France and Germany, managing and overseeing special actions and digital strategies for U4 (Spain, Italy, France, and Germany). Leading the entire digital influencer strategy for PREPLY at the national level. Managing and supervising the "La Bala Mágica" project, the audio fiction we developed for Repsol, along with the entire communication plan (outdoor, red carpet, digital, influencers). Also overseeing the "FC25 RUSH" project, the sponsorship activation we executed for LALIGA and EA SPORTS, including production and the subsequent communication plan (digital and TV).

Managing the Global Internal Communication account for IBERDROLA, serving as the hub for all national and international campaigns in Spanish-speaking markets (Spain & LATAM), Portuguese-speaking markets (Brazil and Portugal), and English-speaking markets (USA, UK & Australia). Also managing the AUDIBLE account, the audiobook service from Audible, leading digital and experiential projects for the Spanish market and the launch of the Italian market.

Managing the accounts of Energy Sistem, Cervezas Amstel, El Águila and Heineken, València World Capital 2022, El Paeller, Productos Jordán, Cervezas Ambar, Generalitat Valenciana, Wikipaella, Ajuntament de València and La Fallera. The management and supervision of projects in terms of time and budget, the definition of brand strategies in the short and long term, Influencer campaigns, the development of BTL actions and graphic and audiovisual productions are the most recurrent milestones in my day to day work.

At Summer I managed the accounts of Elizabeth Arden, MARS, MetLife, Wudy of AIA, Repsol Data Community, Content for repsol.es, Lacía Packaging and TEVA Pharma. I also worked in New Business working on value propositions. My day to day is: daily contact with clients, preparation of briefs, preparation of budgets, coordination of teams and organization of events, among others.

At Shackleton I worked with accounts such as Radisson Hotels, Carl's Jr, El Horno and Campari. In the account department we also handled Social and Events, so my roles have varied a bit between what would be these departments: Preparation of meeting reports, campaign analysis, competitor benchmarks, RRSS management, preparation of briefings, coordination and logistics of different actions, event organization, BTL actions, graphic production, etc.

At Havas I worked with both conventional and social media, but mostly with TV, press and magazines. The word of the day was always "GRPs". Excel was my right hand, and I also learnt to deal with the programmes developed by Havas, various information sources and databases, among them: Mosaic, Infosys, Socialyse, Media Management System, etc.

In DEC I worked with Nestlé Chocolates, Canary Islands, Andalucía, Queso de bola and SB Hotels. My day-to-day work involved competition benchmarks, making social network reports, briefings, meeting reports, collaborating in the development of strategy, media plans, PPM's, etc.

I started working as a hostess at their events and as a brand ambassador, organizing talks in schools, for example. Then I started working in the sales department of the office, selling the 16-18 programme.

I worked as an event photographer for nightclubs, graduations, language meetings and similar events. I also worked for the launch events of Flor de Caña rum in Barcelona, which consisted of presentations, cocktails and tastings.

Erasmus Exchange Program