Mariam Manvelyan

• Executed and implemented link-building strategies across multiple casino brands in 3-4 international markets • Ideated, managed, and executed the entire outreach lifecycle from strategy and prospecting to placement and QA • Worked with 15+ external link-building agencies, overseeing quality standards, workflows, and delivery • Manually prospected and qualified domains, ensuring strict relevance, authority, and backlink profile quality

• Operating as an independent SEO consultant for international SaaS and service-based companies • Leading end-to-end SEO strategy and execution: technical SEO, scalable content systems, authority-driven link acquisition, and conversion-focused optimization • Working directly with founders, heads of marketing, and revenue teams to align organic growth with qualified lead generation and business outcomes

• Conducted in-depth technical audits, improving site indexing and search visibility. • Developed and implemented on-page and off-page SEO strategies, driving organic traffic growth. • Built keyword-driven content strategies, helping businesses rank for high-intent search queries. • Led competitor analysis and market research, identifying gaps and optimization opportunities. • Managed backlink audits and executed outreach campaigns to improve domain authority.

• Developed and executed SEO strategies for 70+ international projects across SaaS, e-commerce, finance, and local services. • Led a team of SEO specialists, overseeing strategy execution and performance analysis to improve organic growth and revenue. • Optimized website structures & UX, using Figma wireframes and CRO analysis to improve engagement and conversions. • Conducted technical SEO audits, resolving indexing, crawling, and Core Web Vitals issues, leading to improved rankings. • Spearheaded SEO migrations, ensuring minimal traffic loss for major website transitions. • Improved site authority through link-building strategies, securing high-authority backlinks and content partnerships. • Mentored & trained SEO specialists, fostering knowledge sharing and upskilling team members.

• Conducted technical and content SEO audits, identifying and fixing ranking barriers. • Created content strategies based on keyword research and search intent, improving organic reach. • Developed and executed local SEO campaigns, optimizing Google My Business and local citations. • Managed and optimized link-building outreach, improving domain authority for multiple clients. • Provided weekly SEO reports, tracking performance and optimizing strategies accordingly.

• Conducted market research and competitor analysis to develop data-driven marketing strategies. • Created and executed brand awareness campaigns, improving customer engagement. • Collaborated with content, design, and social media teams to align marketing strategies. • Assisted in developing advertising materials for digital and print campaigns.

• Marketing strategy & consumer behavior – Gained in-depth knowledge of market research, branding, and advertising strategies. • Digital marketing & SEO fundamentals – Explored SEO, content marketing, and online advertising principles. • Business communication & public relations – Developed strong analytical, negotiation, and presentation skills. • Data analysis & market research – Learned to interpret data for strategic decision-making and audience targeting. • Hands-on projects & internships – Applied marketing techniques in real-world scenarios, preparing for a dynamic career in digital marketing.